Originally by Maxell

1 Supreme item sourced from Maxell

Maxell is a Japanese recording media and electronics manufacturer founded in 1961 in Ibaraki, Osaka, after spinning out from the magnetic tape division of Nitto Denko. The name is a contraction of "Maximum capacity dry cell." Maxell brought the first audio cassette tape to the Japanese market in July 1966, ahead of TDK and Sony, and went on to produce VHS tapes, floppy disks, CD-Rs, and lithium batteries. The 1980 "Blown Away Guy" print and TV ads, shot by Steve Steigman, became one of the decade's most reproduced advertising images. Supreme has collaborated with Maxell on co-branded cassette tapes.