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Guides and data on Supreme's pricing and the products behind the collabs.

The Supreme Hype Tax Explained

Supreme charges an average 119% markup on products you can buy without the logo. We broke down the numbers.

Why Is Supreme So Expensive?

Scarcity and branding drive Supreme's prices up. But the products themselves aren't exclusive. Here's how to buy the originals for less.

The Supreme Box Logo: Kruger, Irony, and a Ripoff

The history of the box logo, from Barbara Kruger's anti-consumerist art to a $2.1 billion empire. Lawsuits, "fools.doc," and a paradox that won't resolve.