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Guides and data on Supreme's pricing and the products behind the collabs.

How Much Does Supreme Mark Up? The Data

799 verified price pairs: the full markup distribution, category by category, plus the ten biggest markups in the catalog.

The Supreme Hype Tax Explained

Supreme charges an average 75% markup on products you can buy without the logo. We broke down the numbers.

Why Is Supreme So Expensive?

Supreme's prices come from scarcity and the logo. The products themselves aren't exclusive, and you can buy the originals at retail.

The Supreme Box Logo: Kruger, Irony, and a Ripoff

The history of the box logo, from Barbara Kruger's anti-consumerist art to a $2.1 billion empire. Lawsuits, "fools.doc," and a paradox that won't resolve.