The Dataset

Everything on this site as one downloadable table: 901 Supreme products across 390 brands, each matched to the original product it's based on, with both retail prices and the hype tax where we've verified them.

Download

What's in it

Each row is one Supreme product: its name, season(s), category, the original manufacturer and product it's based on, Supreme's retail price, the original's retail price, and the hype tax — Supreme's markup over the original, as a percent. Recurring products (basics Supreme re-releases every season, like Hanes tees) list every season they appeared in. A negative hype tax means Supreme priced the collab below the original's retail; empty price fields mean we haven't verified that price yet and won't guess.

Every price is researched against retailer listings, archived drop data, and the original manufacturer — our verification process is described on the methodology page. Buy links aren't in the dataset; each row's URL points to the item's page, which carries them along with images and a description.

Using it

The data is free to use — for journalism, research, or anything else — with attribution and a link to noboxlogo.com. If you cite a specific item, link its page URL from the dataset so readers can verify the claim. The dataset regenerates with every site build, so it always matches what the pages say.