Originally by Santa Cruz

1 Supreme item sourced from Santa Cruz

Santa Cruz Skateboards is the oldest continuously operating skateboard brand in the world, founded in 1973 in Santa Cruz, California by Richard Novak, Doug Haut, and Jay Shuirman, whose initials form parent company NHS, Inc. The brand began when a Hawaiian distributor asked NHS to fulfill an order of 500 fiberglass boards using surfboard-shop scrap. NHS later spun off Independent Trucks and Road Rider Wheels. Jim Phillips became art director and drew the Screaming Hand logo in 1985, now one of skateboarding's most reproduced graphics. Supreme has collaborated with Santa Cruz on co-branded decks.