Originally by TAG Heuer

1 Supreme item sourced from TAG Heuer

TAG Heuer is a Swiss watchmaker founded in 1860 by Edouard Heuer in St-Imier, Switzerland. Heuer patented his first chronograph in 1882 and the oscillating pinion in 1887, a mechanism still used in mechanical chronographs today. The Carrera (1963), Monaco (1969, the first square-cased automatic chronograph and the watch worn by Steve McQueen in Le Mans), and Autavia defined the brand's motorsport heritage. Techniques d'Avant Garde acquired a majority stake in 1985, forming TAG Heuer, and LVMH bought the company in 1999. TAG Heuer returned as Formula 1's official timekeeper in 2025. Supreme collaborated with TAG Heuer on a co-branded Formula 1 chronograph.