Supreme x AO 24-Pack Cooler Bag
The original behind the Supreme x AO 24-Pack Cooler Bag is the AO Coolers Canvas 24-Pack Cooler — $105 retail vs Supreme's $128.
Supreme vs. Original
Supreme version
About the original
The AO Coolers 24-Pack Canvas Cooler is a 17 x 10 x 12 inch soft-sided cooler built from 600-denier polyester canvas with a Scotchgard topcoat, 3/4-inch closed-cell polyurethane foam insulation, and a leak-proof welded TPU liner that the brand rates to hold ice for 24 hours in 120-degree heat. Empty weight is 2.7 pounds, and it holds 24 cans plus 14 pounds of ice. AO Coolers, headquartered in Phoenix, Arizona, has been making soft-sided canvas coolers for over 30 years and markets itself as the original soft-sided cooler brand. The SS24 Supreme version uses the same construction with jacquard logo webbing straps and a Trebark Camo colorway, the camouflage pattern licensed from Bill Jordan's Trebark, introduced in 1980.
About AO Coolers
AO Coolers is an American soft-sided cooler manufacturer trading as American Outdoors, founded in the mid-1990s in Lake Havasu, Arizona, where summer temperatures reach 120 degrees. The company built its first vinyl-skinned, closed-cell-foam-insulated bags for go-fast boaters who needed ice retention through long days on the water, and the line now covers canvas and rubberized coolers from 6-can to 48-pack capacities. AO is family-owned and currently based in Corona, California, with USA-made models still in production. Supreme has collaborated with AO Coolers on a co-branded soft cooler.
Price comparison
| Supreme retail | $128 |
|---|---|
| AO Coolers retail | $105 |
| Hype tax | +22% |
Questions
Is the Supreme x AO 24-Pack Cooler Bag just the regular Canvas 24-Pack Cooler?
The Supreme x AO 24-Pack Cooler Bag, released in Spring/Summer 2024, is based on the AO Coolers Canvas 24-Pack Cooler. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the AO Coolers Canvas 24-Pack Cooler is the one to buy.
How much cheaper is the AO Coolers Canvas 24-Pack Cooler than the Supreme version?
Supreme charged $128 for the Supreme x AO 24-Pack Cooler Bag; the AO Coolers Canvas 24-Pack Cooler retails for $105. That's a 22% markup — buying the original saves you $23, or 18% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the AO Coolers Canvas 24-Pack Cooler?
You can buy the AO Coolers Canvas 24-Pack Cooler direct from AO Coolers or from Amazon. Retail price is $105. The buy links on this page go straight to the product listing at each retailer.
