Supreme x Champion Label Coaches Jacket
The original behind the Supreme x Champion Label Coaches Jacket is the Champion Classic Coaches Jacket — $50 retail vs Supreme's $168.
Supreme vs. Original
Supreme version
About the original
The Champion Classic Coaches Jacket is a lightweight nylon shell cut in the traditional coach's silhouette: point collar, snap-front placket, side entry pockets, elastic cuffs, and a drawstring hem. A polyester taffeta lining keeps the shell slick over layers, and the left chest carries a screen-printed Champion script logo. Champion was founded in Rochester, New York in 1919 by Abe and Bill Feinbloom and introduced the reverse-weave sweatshirt and modern hooded sweatshirt to athletics in the 1930s; the standard Classic Coaches Jacket retails around $50 through Amazon and championstore.com. The FW18 Supreme collab adds a co-branded woven label at the left chest and retailed at $168 in four colorways.
About Champion
Champion is an American sportswear company founded in 1919 by Simon Feinbloom and his sons William and Abraham in Rochester, New York, originally as Knickerbocker Knitting Mills. The company supplied athletic uniforms to the University of Michigan in the 1920s and to the U.S. Military Academy at West Point shortly after. Champion developed the reverse-weave sweatshirt in 1938, a construction that runs the fabric crosswise to limit shrinkage, and produced the first hooded sweatshirts for cold-weather laborers and athletes. HanesBrands has owned the label since 2006. Supreme has collaborated with Champion on co-branded hoodies, crewnecks, and sweatpants since the early 2000s.
Price comparison
| Supreme retail | $168 |
|---|---|
| Champion retail | $50 |
| Hype tax | +236% |
Questions
Is the Supreme x Champion Label Coaches Jacket just the regular Classic Coaches Jacket?
The Supreme x Champion Label Coaches Jacket, released in Fall/Winter 2018, is based on the Champion Classic Coaches Jacket. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Champion Classic Coaches Jacket is the one to buy.
How much cheaper is the Champion Classic Coaches Jacket than the Supreme version?
Supreme charged $168 for the Supreme x Champion Label Coaches Jacket; the Champion Classic Coaches Jacket retails for $50. That's a 236% markup — buying the original saves you $118, or 70% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Champion Classic Coaches Jacket?
You can buy the Champion Classic Coaches Jacket from Amazon or direct from Champion. Retail price is $50. The buy links on this page go straight to the product listing at each retailer.
