Supreme x Emilio Pucci x Zippo
The original behind the Supreme x Emilio Pucci x Zippo is the Zippo Classic Street Chrome Windproof Lighter — $19.95 retail vs Supreme's $58.
Supreme vs. Original
About the original
Zippo Manufacturing has produced its windproof pocket lighter in Bradford, Pennsylvania since 1932: a brass case with a flip-top lid, replaceable flint-and-wick insert, and the company's lifetime mechanical guarantee. Emilio Pucci, founded in 1947 in Florence, is known for the kaleidoscopic silk prints that Marchese Pucci developed for his 1950s resort line, including the 1970 Fantasia pattern used on this lighter. The Supreme SS2021 three-way collab wraps the Zippo case in a printed Fantasia graphic and adds a small Supreme box logo; three colorways released on June 10, 2021 at $58.
About Zippo
Zippo is an American lighter manufacturer founded in 1932 by George G. Blaisdell in Bradford, Pennsylvania. Blaisdell adapted an Austrian windproof lighter into a rectangular brass case with a hinged lid, filed the original patent in 1934, and received patent number 2,032,695 in 1936. The lighter sold for $1.95 with a lifetime guarantee that still applies to every Zippo. The company has produced over 600 million lighters at the same Bradford factory and remains owned by Blaisdell's descendants. Supreme has collaborated with Zippo on box-logo, all-over print, glow-in-the-dark, Swarovski crystal, and Emilio Pucci and Spectrum iridescent versions of the standard windproof lighter.
Price comparison
| Supreme retail | $58 |
|---|---|
| Zippo retail | $19.95 |
| Hype tax | +191% |
Questions
Is the Supreme x Emilio Pucci x Zippo just the regular Classic Street Chrome Windproof Lighter?
The Supreme x Emilio Pucci x Zippo, released in Spring/Summer 2021, is based on the Zippo Classic Street Chrome Windproof Lighter. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Zippo Classic Street Chrome Windproof Lighter is the one to buy.
How much cheaper is the Zippo Classic Street Chrome Windproof Lighter than the Supreme version?
Supreme charged $58 for the Supreme x Emilio Pucci x Zippo; the Zippo Classic Street Chrome Windproof Lighter retails for $19.95. That's a 191% markup — buying the original saves you $38.05, or 66% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Zippo Classic Street Chrome Windproof Lighter?
You can buy the Zippo Classic Street Chrome Windproof Lighter from Amazon or direct from Zippo. Retail price is $19.95. The buy links on this page go straight to the product listing at each retailer.
