Supreme New Era Box Logo Fitted
The original behind the Supreme New Era Box Logo Fitted is the New Era 59FIFTY Fitted Cap — $42 retail vs Supreme's $54.
Supreme vs. Original
About the original
The New Era 59FIFTY is a structured six-panel fitted cap with a flat brim, a high crown, and an embroidered team logo on the front panel; it has been Major League Baseball's exclusive on-field cap since 1954, when it replaced the Detroit Tigers' original 59FIFTY pattern across the league. New Era Cap Company was founded in 1920 by Ehrhardt Koch in Buffalo, New York and remains family-owned. The 59FIFTY crossed from the diamond into hip-hop fashion in the 1990s through East Coast rappers. Supreme's recurring New Era collabs have produced dozens of colorways and seasonal materials since the early 2000s.
About New Era
New Era is an American headwear manufacturer founded in 1920 by Ehrhardt Koch in Buffalo, New York, where it is still headquartered. The company introduced the 59FIFTY fitted cap in 1954 and became the exclusive on-field cap supplier for Major League Baseball in 1993, a relationship that now extends to the NFL, NBA, and international football leagues. The 59FIFTY crossed from dugouts into hip-hop wardrobes through the 1990s, and New Era now produces licensed caps for teams and franchises across dozens of sports and entertainment properties. Supreme has released New Era fitted caps nearly every season since the early 2000s.
Price comparison
| Supreme retail | $54 |
|---|---|
| New Era retail | $42 |
| Hype tax | +29% |
Questions
Is the Supreme New Era Box Logo Fitted just the regular 59FIFTY Fitted Cap?
The Supreme New Era Box Logo Fitted, released in Spring/Summer 2023, is based on the New Era 59FIFTY Fitted Cap. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the New Era 59FIFTY Fitted Cap is the one to buy.
How much cheaper is the New Era 59FIFTY Fitted Cap than the Supreme version?
Supreme charged $54 for the Supreme New Era Box Logo Fitted; the New Era 59FIFTY Fitted Cap retails for $42. That's a 29% markup — buying the original saves you $12, or 22% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the New Era 59FIFTY Fitted Cap?
You can buy the New Era 59FIFTY Fitted Cap direct from New Era. Retail price is $42. The buy links on this page go straight to the product listing at each retailer.
