Supreme x UNDERCOVER Anti You Rug
Supreme vs. Original
Supreme version
Original — UNDERCOVER
Anti You Rug (Supreme exclusive)
About the original
The Anti You Rug is a hand-tufted acrylic rug produced for Supreme's SS23 collaboration with UNDERCOVER, Jun Takahashi's Tokyo label founded in 1990 and a CDG-adjacent pillar of the Harajuku scene since the Ura-Hara era. The rug was manufactured by Gallery1950, a specialist tufting studio that produces pieces for Saint Laurent, Kiko Kostadinov, Martine Rose, and Nike collaborations, with cut pile construction and a latex backing. Measuring 60 by 37 inches, it carries the UNDERCOVER-designed Anti You graphic across the face and was sold only through Supreme at $368, with no separate retail equivalent outside the drop.
About UNDERCOVER
UNDERCOVER is a Japanese fashion label founded in 1990 by Jun Takahashi in Tokyo while he was still studying at Bunka Fashion College. Takahashi opened the Nowhere store in Ura-Harajuku in 1993 with BAPE founder Nigo, making the two labels central to the neighborhood's 1990s streetwear movement. UNDERCOVER showed at Tokyo Fashion Week starting in 1994 and moved to the Paris runway in 2002 at Rei Kawakubo's invitation. The brand draws on punk, horror, and dada-influenced graphics, and its motto "We make noise, not clothes" has appeared across collections since the late 1990s. Supreme has collaborated with UNDERCOVER on co-branded outerwear, T-shirts, and Public Enemy-themed capsules.
