Supreme x UNDERCOVER Tag Tee
Supreme vs. Original
Supreme version
Original — UNDERCOVER
Tag Tee (Supreme exclusive)
About the original
The Supreme x UNDERCOVER Tag Tee is a short-sleeve cotton jersey t-shirt co-branded with UNDERCOVER, the Tokyo label founded by Jun Takahashi in 1990 after he met Nigo at Bunka Fashion College. The shirt is printed front and back with a spray-paint-style splatter graphic referencing graffiti tagging culture, with small text inside a white blob in the center of the print. The 6-ounce cotton body has a crew neck and short sleeves. Released for SS23 in multiple colorways. UNDERCOVER's own tee program, sold through undercoverism.com and the brand's Tokyo flagship in Aoyama, typically uses photographic and illustration-based prints drawn from Takahashi's seasonal collection themes rather than co-branded graphics.
About UNDERCOVER
UNDERCOVER is a Japanese fashion label founded in 1990 by Jun Takahashi in Tokyo while he was still studying at Bunka Fashion College. Takahashi opened the Nowhere store in Ura-Harajuku in 1993 with BAPE founder Nigo, making the two labels central to the neighborhood's 1990s streetwear movement. UNDERCOVER showed at Tokyo Fashion Week starting in 1994 and moved to the Paris runway in 2002 at Rei Kawakubo's invitation. The brand draws on punk, horror, and dada-influenced graphics, and its motto "We make noise, not clothes" has appeared across collections since the late 1990s. Supreme has collaborated with UNDERCOVER on co-branded outerwear, T-shirts, and Public Enemy-themed capsules.
