Supreme x New Era Cuffed Knit Beanie
The original behind the Supreme x New Era Cuffed Knit Beanie is the New Era New Era Branded Short Knit Beanie, which Supreme has re-released across 18 seasons — $29.99 retail vs Supreme's $40.
Supreme vs. Original
Supreme version
About the original
The New Era Short Knit Beanie is an acrylic cuffed knit cap with a rolled cuff and an embroidered New Era flag at the wear side, sold in one size. New Era Cap Company has made headwear in Buffalo, New York since Ehrhardt Koch founded it in 1920, fourteen years before it made its first baseball cap in 1934 and thirty-four before the 59FIFTY arrived in 1954. The cuff doubles the knit over the ears, and the blank is the base that team-licensed and decorated versions are built on. Supreme has used the same cuffed New Era knit most fall seasons since 2013, changing only the graphic across the cuff — box logo, S logo, script, and for FW26 an embroidered Supreme spellout.
About New Era
New Era is an American headwear manufacturer founded in 1920 by Ehrhardt Koch in Buffalo, New York, where it is still headquartered. The company introduced the 59FIFTY fitted cap in 1954 and became the exclusive on-field cap supplier for Major League Baseball in 1993, a relationship that now extends to the NFL, NBA, and international football leagues. The 59FIFTY crossed from dugouts into hip-hop wardrobes through the 1990s, and New Era now produces licensed caps for teams and franchises across dozens of sports and entertainment properties. Supreme has released New Era fitted caps nearly every season since the early 2000s.
Price comparison
| Supreme retail | $40 |
|---|---|
| New Era retail | $29.99 |
| Hype tax | +33% |
Questions
Is the Supreme x New Era Cuffed Knit Beanie just the regular New Era Branded Short Knit Beanie?
The Supreme x New Era Cuffed Knit Beanie is based on the New Era Branded Short Knit Beanie, a basic Supreme has re-released across 18 seasons. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the New Era Branded Short Knit Beanie is the one to buy.
How much cheaper is the New Era Branded Short Knit Beanie than the Supreme version?
Supreme charged $40 for the Supreme x New Era Cuffed Knit Beanie; the New Era Branded Short Knit Beanie retails for $29.99. That's a 33% markup — buying the original saves you $10.01, or 25% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the New Era Branded Short Knit Beanie?
You can buy the New Era Branded Short Knit Beanie direct from New Era. Retail price is $29.99. The buy links on this page go straight to the product listing at each retailer.