Originally by GOODENOUGH

7 Supreme items sourced from GOODENOUGH

GOODENOUGH is a Japanese streetwear label founded in 1990 by Hiroshi Fujiwara, graphic designer SK8THING, and select-shop owner Toru Iwai in Tokyo's Ura-Harajuku district. Often abbreviated GDEH, the brand began when SK8THING proposed a graphic T-shirt project to Fujiwara and grew into the template for Japanese streetwear, predating BAPE and UNDERCOVER on the same blocks. Fujiwara kept his role behind the brand quiet for years to keep attention on the clothing rather than the designer. Limited print runs and small drops shaped the scarcity model the rest of Ura-Hara would adopt. Supreme has collaborated with GOODENOUGH on co-branded graphic apparel and accessories.