Supreme x GOODENOUGH Patchwork Madras Hooded Jacket
Supreme vs. Original
Supreme version
Original — GOODENOUGH
Patchwork Madras Hooded Jacket
About the original
The GOODENOUGH Patchwork Madras Hooded Jacket is a full-zip hooded jacket from GOODENOUGH, the Tokyo label founded by Hiroshi Fujiwara in 1990. The shell is constructed from patchwork panels of madras (the lightweight cotton plaid woven in the Madras (Chennai) region of India) pieced together so each panel runs in a different plaid direction. The jacket has a full front zip, two zip hand pockets, a drawcord-adjustable hood, and a straight hem. Madras patchwork is a recurring GOODENOUGH technique, with Fujiwara revisiting the cut-and-sew approach across multiple seasons since the 90s. The Supreme SS25 collaboration uses the same GOODENOUGH construction in two colorways with co-branded woven labels at the interior.
About GOODENOUGH
GOODENOUGH is a Japanese streetwear label founded in 1990 by Hiroshi Fujiwara, graphic designer SK8THING, and select-shop owner Toru Iwai in Tokyo's Ura-Harajuku district. Often abbreviated GDEH, the brand began when SK8THING proposed a graphic T-shirt project to Fujiwara and grew into the template for Japanese streetwear, predating BAPE and UNDERCOVER on the same blocks. Fujiwara kept his role behind the brand quiet for years to keep attention on the clothing rather than the designer. Limited print runs and small drops shaped the scarcity model the rest of Ura-Hara would adopt. Supreme has collaborated with GOODENOUGH on co-branded graphic apparel and accessories.
