Supreme x Emilio Pucci Box Logo Tee
Supreme vs. Original
Original — Emilio Pucci
Logo-Print Cotton T-Shirt
$385 Avoid the -86% hype tax
About the original
Emilio Pucci was founded in 1947 in Florence by Marchese Emilio Pucci di Barsento, who built the label around hand-drawn geometric and op-art silk prints that entered the ready-to-wear canon in the 1950s and '60s. The house's cotton jersey T-shirts carry archive prints in the same palette used on the silks, cut in Italy and priced at the luxury tier the label has held since it was acquired by LVMH in 2000. The SS21 Supreme collaboration reproduces the Fantasia print, sampled from Pucci's 1970 archive, as the infill of a Supreme box logo printed across the front of a cotton tee. Released June 10, 2021 at $54 in nine colorways.
Price comparison
Emilio Pucci retail $385
Supreme retail $54
Hype Tax -86%
