Supreme x Fender Standard Stratocaster
The original behind the Supreme x Fender Standard Stratocaster is the Fender Standard Stratocaster — $600 retail vs Supreme's $1998.
Supreme vs. Original
Supreme version
About the original
The Fender Stratocaster is a solid-body electric guitar designed by Leo Fender, Freddie Tavares, and Bill Carson, and introduced in 1954. It has a contoured alder or ash body, a 25.5-inch-scale bolt-on maple neck, three single-coil pickups, a 5-way pickup selector, and the synchronized tremolo bridge Fender patented at launch. The Standard Stratocaster was the brand's Mexico-built production model for several decades before being phased out in 2017 and replaced by the Player Series. Fender Musical Instruments Corporation has operated from California since 1946. The Supreme version is a US-made Strat with a red box-logo pickguard, produced only for the FW17 collaboration.
About Fender
Fender Musical Instruments Corporation was founded in 1946 in Fullerton, California, by Clarence Leonidas Leo Fender, a radio repairman with no formal musical training. Fender mass-produced the first commercially successful solid-body electric guitar, the Telecaster, released in 1950 as the Esquire and Broadcaster before its final naming in 1951. The Stratocaster followed in 1954, and the Precision Bass, introduced in 1951, defined the electric bass guitar as an instrument. The company has built guitars continuously for eight decades across its American, Mexican, and Japanese factories. Supreme's collaboration produced a limited-run Stratocaster with box logo branding on the headstock.
Price comparison
| Supreme retail | $1998 |
|---|---|
| Fender retail | $600 |
| Hype tax | +233% |
Questions
Is the Supreme x Fender Standard Stratocaster just the regular Standard Stratocaster?
The Supreme x Fender Standard Stratocaster, released in Fall/Winter 2017, is based on the Fender Standard Stratocaster. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Fender Standard Stratocaster is the one to buy.
How much cheaper is the Fender Standard Stratocaster than the Supreme version?
Supreme charged $1998 for the Supreme x Fender Standard Stratocaster; the Fender Standard Stratocaster retails for $600. That's a 233% markup — buying the original saves you $1398, or 70% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Fender Standard Stratocaster?
You can buy the Fender Standard Stratocaster from Amazon, direct from Fender, or from Reverb. Retail price is $600. The buy links on this page go straight to the product listing at each retailer.
