Supreme x Heller Bowls (Set of 6)
The original behind the Supreme x Heller Bowls (Set of 6) is the Heller Vignelli Maxbowls (Set of 6) — $60 retail vs Supreme's $68.
Supreme vs. Original
About the original
Lella and Massimo Vignelli designed the Hellerware stacking dinnerware in 1964 for Heller, the New York manufacturer founded by Alan Heller in 1971 to mass-produce modernist tableware in injection-molded melamine. The Maxbowl is a 5-inch diameter bowl in BPA-free techno polymer, designed to nest into a single column for storage and held in the Museum of Modern Art's permanent collection alongside the rest of the Hellerware line. Massimo Vignelli is also known for the 1972 New York City Subway map and the American Airlines identity. The SS2023 Supreme version is a six-piece rainbow set in red, orange, yellow, green, blue, and white, with a printed Supreme logo on each bowl; it released June 22, 2023 at $68.
About Heller
Heller is an American furniture and housewares company founded in 1971 by Alan Heller in New York. The first product was a stacking melamine dinnerware set designed by Lella and Massimo Vignelli, originally released in Italy in 1964 and awarded the Compasso d'Oro that year before its Italian manufacturer went bankrupt. Alan Heller flew to Italy, bought the original molds, and put the line back into production. Six months after relaunch, Hellerware entered the Museum of Modern Art permanent design collection. The company later commissioned work from Frank Gehry, Mario Bellini, and other architects, and is now headquartered in Westport, Connecticut. Supreme collaborated with Heller on a Vignelli-designed plate set.
Price comparison
| Supreme retail | $68 |
|---|---|
| Heller retail | $60 |
| Hype tax | +13% |
Questions
Is the Supreme x Heller Bowls (Set of 6) just the regular Vignelli Maxbowls (Set of 6)?
The Supreme x Heller Bowls (Set of 6), released in Spring/Summer 2023, is based on the Heller Vignelli Maxbowls (Set of 6). Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Heller Vignelli Maxbowls (Set of 6) is the one to buy.
How much cheaper is the Heller Vignelli Maxbowls (Set of 6) than the Supreme version?
Supreme charged $68 for the Supreme x Heller Bowls (Set of 6); the Heller Vignelli Maxbowls (Set of 6) retails for $60. That's a 13% markup — buying the original saves you $8, or 12% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Heller Vignelli Maxbowls (Set of 6)?
You can buy the Heller Vignelli Maxbowls (Set of 6) direct from Heller. Retail price is $60. The buy links on this page go straight to the product listing at each retailer.
