Supreme x Nike Air Max Plus (White)
The original behind the Supreme x Nike Air Max Plus (White) is the Nike Nike Air Max Plus — $190 retail; Supreme charged $180.
Supreme vs. Original
Original — Nike
Nike Air Max Plus
About the original
The Nike Air Max Plus was introduced in 1998, designed by Sean McDowell and also known as the Air Max TN or Tuned 1 after the Tuned Air cushioning platform it debuted. The gradient upper was drawn from Florida sunsets, the welded TPU ribs were inspired by palm trees, and the midfoot shank was modeled on a whale tail. McDowell's team used a dyed TPVR mesh to achieve the fade and a three-stage welding process to apply the TPU overlays. Three separate Air units sit visible through the outsole. The silhouette retailed for $125 at launch. The Supreme FW20 white version released November 1, 2020 at $180.
About Nike
Nike is an American sportswear corporation founded in 1964 as Blue Ribbon Sports by track coach Bill Bowerman and runner Phil Knight in Eugene, Oregon, and renamed Nike in 1971. The Swoosh was designed that same year by graphic design student Carolyn Davidson for thirty-five dollars. Bowerman prototyped the Cortez and the waffle-sole Moon Shoe, and the Air Max line, introduced in 1987, made Tinker Hatfield's visible-air midsole a signature. Nike now produces footwear and apparel across running, basketball, football, and training, and owns Jordan Brand and Converse. Supreme has collaborated with Nike repeatedly since 2002 across Air Force 1, Air Max, and Dunk.
Price comparison
| Supreme retail | $180 |
|---|---|
| Nike retail | $190 |
| Hype tax | Below original retail |
Questions
Is the Supreme x Nike Air Max Plus (White) just the regular Nike Air Max Plus?
The Supreme x Nike Air Max Plus (White), released in Fall/Winter 2020, is based on the Nike Air Max Plus. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Nike Air Max Plus is the one to buy.
Is the Nike Air Max Plus cheaper than the Supreme version?
No — Supreme priced this one below the original's retail: the Supreme x Nike Air Max Plus (White) sold for $180, while the Nike Air Max Plus lists at $190. Supreme's price only applied at the drop; the original's $190 is its standard retail price. Either way, the Nike Air Max Plus is the version that doesn't require catching a Supreme drop.
Where can I buy the Nike Air Max Plus?
You can buy the Nike Air Max Plus from Foot Locker or direct from Nike. Retail price is $190. The buy links on this page go straight to the product listing at each retailer.
