Supreme x Nike Beanie
The original behind the Supreme x Nike Beanie is the Nike Nike Peak Futura Beanie — $28 retail vs Supreme's $38.
Supreme vs. Original
About the original
The Nike Futura Beanie is a cuffed acrylic knit cap carrying an embroidered Nike Futura wordmark on the cuff, part of Nike's standard year-round accessories line and retailing around $28. It uses a rib-knit construction with a double-layer folded cuff for ear coverage. Nike was founded in 1964 in Eugene, Oregon by Bill Bowerman and Phil Knight as Blue Ribbon Sports, renaming to Nike in 1971. The Supreme FW18 collab replaces the Futura wordmark with a faux-leather appliquéd Swoosh on the cuff and adds an embroidered Supreme box logo to the back panel, released across multiple colorways. It retailed at $38 versus the standard Nike beanie's $28.
About Nike
Nike is an American sportswear corporation founded in 1964 as Blue Ribbon Sports by track coach Bill Bowerman and runner Phil Knight in Eugene, Oregon, and renamed Nike in 1971. The Swoosh was designed that same year by graphic design student Carolyn Davidson for thirty-five dollars. Bowerman prototyped the Cortez and the waffle-sole Moon Shoe, and the Air Max line, introduced in 1987, made Tinker Hatfield's visible-air midsole a signature. Nike now produces footwear and apparel across running, basketball, football, and training, and owns Jordan Brand and Converse. Supreme has collaborated with Nike repeatedly since 2002 across Air Force 1, Air Max, and Dunk.
Price comparison
| Supreme retail | $38 |
|---|---|
| Nike retail | $28 |
| Hype tax | +36% |
Questions
Is the Supreme x Nike Beanie just the regular Nike Peak Futura Beanie?
The Supreme x Nike Beanie, released in Fall/Winter 2018, is based on the Nike Peak Futura Beanie. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Nike Peak Futura Beanie is the one to buy.
How much cheaper is the Nike Peak Futura Beanie than the Supreme version?
Supreme charged $38 for the Supreme x Nike Beanie; the Nike Peak Futura Beanie retails for $28. That's a 36% markup — buying the original saves you $10, or 26% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Nike Peak Futura Beanie?
You can buy the Nike Peak Futura Beanie from Foot Locker or direct from Nike. Retail price is $28. The buy links on this page go straight to the product listing at each retailer.
