Supreme x Playboy Beanie
The original behind the Supreme x Playboy Beanie is the Playboy Rabbit Head Logo Beanie — $29 retail vs Supreme's $38.
Supreme vs. Original
Supreme version
About the original
The FW17 Supreme x Playboy Beanie is a cuffed acrylic pom beanie with a row of Playboy Rabbit Heads knit in jacquard across the body and a "Supreme New York City" woven tab on the cuff. Playboy magazine was founded in December 1953 by Hugh Hefner in Chicago with a $1,000 mortgage on his furniture and Marilyn Monroe on the cover of the first issue. The Rabbit Head mascot was designed by art director Art Paul in roughly thirty minutes for the second issue in January 1954, chosen because rabbits had "a sexual, but playful connotation." The beanie was made under license for Supreme — Playboy's own headwear line is a separate catalog produced through different licensees.
About Playboy
Playboy is an American men's magazine founded in 1953 by Hugh Hefner in Chicago, Illinois, produced from his Hyde Park kitchen with $8,000 in seed capital. The first issue carried no date (Hefner was unsure there would be a second) and led with a Marilyn Monroe centerfold from a previously published calendar shoot. The Rabbit Head logo, designed by art director Art Paul for the second issue, became one of the most-licensed marks of the twentieth century. Playboy paused its print magazine in 2020 and now operates as a licensing business under PLBY Group. Supreme has collaborated with Playboy on Rabbit Head T-shirts, hoodies, and outerwear.
Price comparison
| Supreme retail | $38 |
|---|---|
| Playboy retail | $29 |
| Hype tax | +31% |
Questions
Is the Supreme x Playboy Beanie just the regular Rabbit Head Logo Beanie?
The Supreme x Playboy Beanie, released in Fall/Winter 2017, is based on the Playboy Rabbit Head Logo Beanie. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Playboy Rabbit Head Logo Beanie is the one to buy.
How much cheaper is the Playboy Rabbit Head Logo Beanie than the Supreme version?
Supreme charged $38 for the Supreme x Playboy Beanie; the Playboy Rabbit Head Logo Beanie retails for $29. That's a 31% markup — buying the original saves you $9, or 24% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Playboy Rabbit Head Logo Beanie?
You can buy the Playboy Rabbit Head Logo Beanie direct from Playboy. Retail price is $29. The buy links on this page go straight to the product listing at each retailer.
