Supreme x Ride Snowboard
The original behind the Supreme x Ride Snowboard is the Ride Snowboards Ride Shadowban Snowboard — $549.95 retail vs Supreme's $648.
Supreme vs. Original

Supreme version
About the original
The Supreme x Ride Snowboard is a stock Ride deck shape with a topsheet print of an NYC street-scene photograph stretching the length of the board. Ride Snowboards is an American snowboard manufacturer founded in Redmond, Washington in 1992 (later relocated to Preston, Washington) by a group of industry veterans who consolidated several smaller brands under one roof. Ride builds boards across freestyle, all-mountain, and freeride categories using a wood core, biaxial fiberglass, and sintered base construction standard to mid-tier snowboard production. Edges, base, and core construction are Ride's standard production specs; the photographic topsheet graphic is the only change for the Supreme release.
About Ride Snowboards
Ride Snowboards is an American snowboard manufacturer founded in 1992 by Roger Madison, James Salter, and Tim Pogue in Redmond, Washington. The company launched with four board models and became the first snowboard brand to go public on the NASDAQ in May 1994, then relocated to Preston, Washington in 1995, where it introduced the Preston binding line. Ride was acquired by K2 Sports in 2007 and now sits alongside K2 Snowboarding within the same Seattle-area portfolio. The catalog covers all-mountain decks, freestyle boards, bindings, and boots. Supreme collaborated with Ride Snowboards on a co-branded snowboard deck.
Price comparison
| Supreme retail | $648 |
|---|---|
| Ride Snowboards retail | $549.95 |
| Hype tax | +18% |
Questions
Is the Supreme x Ride Snowboard just the regular Ride Shadowban Snowboard?
The Supreme x Ride Snowboard, released in Fall/Winter 2023, is based on the Ride Snowboards Ride Shadowban Snowboard. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Ride Snowboards Ride Shadowban Snowboard is the one to buy.
How much cheaper is the Ride Snowboards Ride Shadowban Snowboard than the Supreme version?
Supreme charged $648 for the Supreme x Ride Snowboard; the Ride Snowboards Ride Shadowban Snowboard retails for $549.95. That's a 18% markup — buying the original saves you $98.05, or 15% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Ride Snowboards Ride Shadowban Snowboard?
You can buy the Ride Snowboards Ride Shadowban Snowboard direct from RIDE Snowboards or from evo. Retail price is $549.95. The buy links on this page go straight to the product listing at each retailer.
All Ride Snowboards items · All Accessories · Fall/Winter 2023


