Supreme x ShedRain World Famous Umbrella
The original behind the Supreme x ShedRain World Famous Umbrella is the ShedRain 54" Auto Open/Close Umbrella — $30 retail vs Supreme's $48.
Supreme vs. Original
Supreme version
About the original
ShedRain is an American umbrella manufacturer founded in Portland, Oregon in 1947 by Meyer Blauer and remains the only umbrella company still operating a US manufacturing facility, where it produces approximately 12 million umbrellas a year for retail and corporate clients. The World Famous Umbrella is a 54-inch auto open/close canopy built on a steel shaft with a three-section collapsible frame, a wind-vented double canopy designed to invert and recover in gusts, and rubberized grip handle, sized to fit two people and pack down for carry. The SS2018 Supreme version uses the same ShedRain chassis with a printed world map and "Supreme World Famous" branding on the canopy; it released March 22, 2018.
About ShedRain
ShedRain is an American umbrella manufacturer founded in 1947 by Meyer Blauer, his brother Sol, and their uncles Barney Liebreich and Nathan Gold, who bought a small umbrella repair shop in Portland, Oregon. The company moved into manufacturing in downtown Portland around 1950 and remains family-operated, with Stan Blauer as CEO. ShedRain is the oldest umbrella manufacturer in the United States and the only one still running a domestic factory, producing wind-vented Vortex frames, the WindPro line, and clear-canopy bubble umbrellas, a category they expanded in the 1970s. The company also private-labels for outdoor and accessories brands. Supreme has collaborated with ShedRain on co-branded umbrellas in standard and bubble shapes.
Price comparison
| Supreme retail | $48 |
|---|---|
| ShedRain retail | $30 |
| Hype tax | +60% |
Questions
Is the Supreme x ShedRain World Famous Umbrella just the regular 54" Auto Open/Close Umbrella?
The Supreme x ShedRain World Famous Umbrella, released in Spring/Summer 2018, is based on the ShedRain 54" Auto Open/Close Umbrella. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the ShedRain 54" Auto Open/Close Umbrella is the one to buy.
How much cheaper is the ShedRain 54" Auto Open/Close Umbrella than the Supreme version?
Supreme charged $48 for the Supreme x ShedRain World Famous Umbrella; the ShedRain 54" Auto Open/Close Umbrella retails for $30. That's a 60% markup — buying the original saves you $18, or 38% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the ShedRain 54" Auto Open/Close Umbrella?
You can buy the ShedRain 54" Auto Open/Close Umbrella from Amazon, from REI, or direct from ShedRain. Retail price is $30. The buy links on this page go straight to the product listing at each retailer.
