Supreme x SOUTH2 WEST8 Tenkara Fishing Rod
The original behind the Supreme x SOUTH2 WEST8 Tenkara Fishing Rod is the SOUTH2 WEST8 SOUTH2 WEST8 × SAKURA Masurao Tenkara Rod — $380 retail vs Supreme's $448.
Supreme vs. Original
About the original
Tenkara is a centuries-old Japanese fly-fishing technique using a long telescoping rod with no reel — line tied directly to the rod tip, historically developed by mountain stream fishermen in Gifu and Nagano. SOUTH2 WEST8 is a Tokyo outdoor label founded in 2003 by Keizo Shimizu under Nepenthes. The SS21 Supreme collab was produced with SAKURA, a Tokyo rod maker founded in 1888, based on the SOUTH2 WEST8 x SAKURA Masurao: a 12-foot fiberglass rod with cork handle that telescopes down for transit and weighs under 4 ounces. Released April 22, 2021 as a red colorway at $448, exclusive to the collaboration.
About SOUTH2 WEST8
SOUTH2 WEST8 is a Japanese outdoor apparel label founded in 2002 by Kaname Nagaoka in Sapporo, Japan. The brand name comes from the address of Nagaoka's original Sapporo retail shop, located at South 2, West 8. A lifelong Tenkara fly-fishing enthusiast from Kyoto, Nagaoka built the line around technical fishing and outdoor wear filtered through a Heavy Duty Ivy aesthetic, using camouflage prints, ripstop nylon, and 6-panel jet caps. SOUTH2 WEST8 is part of the Nepenthes group, the Tokyo distribution and design house founded by Keizo Shimizu that also operates Engineered Garments. Supreme has collaborated with SOUTH2 WEST8 on a co-branded fishing-inspired apparel capsule.
Price comparison
| Supreme retail | $448 |
|---|---|
| SOUTH2 WEST8 retail | $380 |
| Hype tax | +18% |
Questions
Is the Supreme x SOUTH2 WEST8 Tenkara Fishing Rod just the regular SOUTH2 WEST8 × SAKURA Masurao Tenkara Rod?
The Supreme x SOUTH2 WEST8 Tenkara Fishing Rod, released in Spring/Summer 2021, is based on the SOUTH2 WEST8 × SAKURA Masurao Tenkara Rod. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the SOUTH2 WEST8 × SAKURA Masurao Tenkara Rod is the one to buy.
How much cheaper is the SOUTH2 WEST8 × SAKURA Masurao Tenkara Rod than the Supreme version?
Supreme charged $448 for the Supreme x SOUTH2 WEST8 Tenkara Fishing Rod; the SOUTH2 WEST8 × SAKURA Masurao Tenkara Rod retails for $380. That's a 18% markup — buying the original saves you $68, or 15% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
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All SOUTH2 WEST8 items · All Accessories · Spring/Summer 2021