Supreme x Thrasher Beanie
The original behind the Supreme x Thrasher Beanie is the Thrasher Skategoat/Skate and Destroy Beanie — $35 retail vs Supreme's $44.
Supreme vs. Original
Supreme version
About the original
Thrasher was founded in 1981 in San Francisco by Eric Swenson and Fausto Vitello to promote their Independent Truck Company and has published continuously since. The magazine's Skategoat/Skate and Destroy Beanie is a 100% acrylic ribbed knit cuffed beanie with a sewn-in Skate and Destroy label at the cuff and a Skategoat embroidery on the reverse cuff, sold direct at shop.thrashermagazine.com for $35. The Supreme FW24 version uses the same acrylic construction in a jacquard knit with an allover Thrasher/Supreme cross logo graphic. Released September 26, 2024 in black, stone, and orange at $44.
About Thrasher
Thrasher is an American skateboarding magazine founded in January 1981 by Eric Swenson and Fausto Vitello in San Francisco, California, originally as a marketing vehicle for Independent Truck Company, which Swenson and Vitello also owned. Kevin Thatcher served as founding editor and ran the magazine for its first two decades. The publication is known for its annual Skater of the Year award, established in 1990, and the flame-logo merchandise that broke into mainstream fashion in the mid-2010s. Thrasher remains independently owned by High Speed Productions. Supreme has collaborated with Thrasher on T-shirts and hoodies built around co-branded flame and box-logo graphics.
Price comparison
| Supreme retail | $44 |
|---|---|
| Thrasher retail | $35 |
| Hype tax | +26% |
Questions
Is the Supreme x Thrasher Beanie just the regular Skategoat/Skate and Destroy Beanie?
The Supreme x Thrasher Beanie, released in Fall/Winter 2024, is based on the Thrasher Skategoat/Skate and Destroy Beanie. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Thrasher Skategoat/Skate and Destroy Beanie is the one to buy.
How much cheaper is the Thrasher Skategoat/Skate and Destroy Beanie than the Supreme version?
Supreme charged $44 for the Supreme x Thrasher Beanie; the Thrasher Skategoat/Skate and Destroy Beanie retails for $35. That's a 26% markup — buying the original saves you $9, or 20% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Thrasher Skategoat/Skate and Destroy Beanie?
You can buy the Thrasher Skategoat/Skate and Destroy Beanie from Amazon or direct from Thrasher. Retail price is $35. The buy links on this page go straight to the product listing at each retailer.
