Supreme x Vans Dollar Era
The original behind the Supreme x Vans Dollar Era is the Vans Skate Era — $65 retail vs Supreme's $98.
Supreme vs. Original
About the original
The Vans Era was introduced in 1976 as the first shoe designed specifically for skateboarding, created with input from Tony Alva and Stacy Peralta and built on a vulcanized waffle sole with a padded collar; both features are intended to absorb impact and protect the ankle on a skateboard. Vans was founded in Anaheim, California in 1966 by Paul Van Doren as the Van Doren Rubber Company. The Skate Era update retains the canvas and suede upper but adds DURACAP underlay reinforcement at high-wear zones and a PopCush sockliner, retailing for $65. The SS23 Supreme collab covers the canvas in an all-over US dollar-bill print, keeps the vulcanized construction, and released June 1, 2023 at $98 in green and black colorways.
About Vans
Vans is an American footwear company founded on March 16, 1966, by Paul Van Doren, his brother James, Gordon Lee, and Serge D'Elia in Anaheim, California, originally trading as the Van Doren Rubber Company. The first store sold deck shoes (now called the Authentic) made on-site for $2.49 to $4.99 a pair. Vans introduced the Era in 1976, the Old Skool in 1977, and the slip-on checkerboard in 1979. The company filed for Chapter 11 in 1984 and was acquired by VF Corporation in 2004. Supreme has collaborated with Vans on Sk8-Hi, Era, and Half Cab models since 1996.
Price comparison
| Supreme retail | $98 |
|---|---|
| Vans retail | $65 |
| Hype tax | +51% |
Questions
Is the Supreme x Vans Dollar Era just the regular Skate Era?
The Supreme x Vans Dollar Era, released in Spring/Summer 2023, is based on the Vans Skate Era. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Vans Skate Era is the one to buy.
How much cheaper is the Vans Skate Era than the Supreme version?
Supreme charged $98 for the Supreme x Vans Dollar Era; the Vans Skate Era retails for $65. That's a 51% markup — buying the original saves you $33, or 34% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Vans Skate Era?
You can buy the Vans Skate Era from Amazon or direct from Vans. Retail price is $65. The buy links on this page go straight to the product listing at each retailer.
