How Much Does Supreme Mark Up? The Data
Supreme marks up its collaborations by an average of 75% over the original product's retail price. The median is 38%. Those two numbers come from 799 verified price pairs in our catalog of 965 Supreme products: for each one, the price Supreme charged on drop day against the list price of the exact product the collab is based on — same manufacturer, same model. Resale prices are never part of the comparison, and every price is verified per our methodology.
The average sits well above the median because a handful of extreme markups drag it up. The typical collab costs 38% more than the original. The most extreme costs 58 times as much. Here's the whole distribution.
The distribution
| Markup over original retail | Items | Share |
|---|---|---|
| Below retail | 134 | 17% |
| 0–25% | 179 | 22% |
| 26–50% | 148 | 19% |
| 51–100% | 159 | 20% |
| 101–200% | 121 | 15% |
| 200%+ | 58 | 7% |
38% of priced collabs land between 26% and 100% over retail. 22% are marked up past 100%. On those, the box logo more than doubles the price of the product it's printed on.
Markup by category
| Category | Priced items | Average markup |
|---|---|---|
| Accessories | 456 | 89% |
| Clothing | 175 | 83% |
| Bags | 31 | 46% |
| Skate | 19 | 36% |
| Shoes | 77 | 28% |
| Hats | 41 | 24% |
The cheaper the base product, the higher the percentage. A $5 object with a $30 price tag is a 500% markup. A $500 jacket with a $150 premium is 30%. Categories full of low-cost goods carry the steepest averages for that reason. The logo costs roughly what the logo costs. The percentage depends on what it's printed on.
The ten biggest markups
| Item | Original | Supreme | Markup |
|---|---|---|---|
| Supreme x Swarovski Crystal Box Cutter | $5 | $288 | +5660% |
| Supreme Brick | $1 | $30 | +2900% |
| Supreme Chibi Rib Screwdriver Keychain | $4.5 | $36 | +700% |
| Supreme x Tru Grit Pull Up Bar | $39 | $288 | +638% |
| Supreme x Martine Rose Dulton Stash Can | $6 | $44 | +633% |
| Supreme x IPA Porcellane Aosta Espresso Set (Set of 2) | $7.74 | $48 | +520% |
| Supreme x Dickies Double Knee Baggy Jean | $27.99 | $168 | +500% |
| Supreme x Dickies Leather Work Vest | $50 | $298 | +496% |
| Supreme x Pillsbury Doughboy Cookie Jar | $20 | $118 | +490% |
| Supreme x Champion Pullover Parka | $39 | $218 | +459% |
This table rebuilds from the catalog every time the site does, so it's always the current top ten. Each item page links to where the original sells at its normal price.
When Supreme doesn't mark up
17% of priced collabs sold below the original's retail price on drop day. It happens most with expensive originals, where Supreme came in under the manufacturer's own list price. The item page says so when it happens. We don't dress up a negative number as a markup.
Where the numbers come from
Every figure on this page is computed from the catalog when the site builds. None of it is typed in by hand, so the numbers stay current as items are added or corrected. Supreme prices are verified against archived drop data; original prices against the manufacturer or a stocking retailer. The full dataset behind this article is free to download as CSV or JSON on the data page, and the verification standards are documented in the methodology.
For what the markup means and why people pay it, read The Supreme Hype Tax Explained and Why Is Supreme So Expensive?. Or skip the premium entirely: every item in the catalog links to the original product at retail.