How Much Does Supreme Mark Up? The Data
Supreme marks up its collaborations by an average of 81% over the original product's retail price. The median is 44%. Those two numbers come from 753 verified price pairs in our catalog of 901 Supreme products: for each one, the price Supreme charged on drop day against the list price of the exact product the collab is based on — same manufacturer, same model. Resale prices are never part of the comparison, and every price is verified per our methodology.
The gap between the average and the median tells you something real: a handful of extreme markups drag the mean up. The typical Supreme collab roughly costs half again the original; the outliers cost twenty times as much. Here's the whole distribution.
The distribution
| Markup over original retail | Items | Share |
|---|---|---|
| Below retail | 107 | 14% |
| 0–25% | 147 | 20% |
| 26–50% | 158 | 21% |
| 51–100% | 158 | 21% |
| 101–200% | 126 | 17% |
| 200%+ | 57 | 8% |
42% of priced collabs land between 26% and 100% over retail — that's Supreme's normal operating range. 24% are marked up past 100%, meaning the box logo more than doubles the price of the product it's printed on.
Markup by category
| Category | Priced items | Average markup |
|---|---|---|
| Accessories | 447 | 94% |
| Clothing | 159 | 85% |
| Bags | 32 | 45% |
| Skate | 18 | 39% |
| Shoes | 57 | 37% |
| Hats | 40 | 29% |
The pattern is consistent: the cheaper the base product, the higher the percentage Supreme adds. Categories full of low-cost goods carry the steepest averages, because a $5 object with a $30 price tag is a 500% markup while a $500 jacket with a $150 premium is 30%. The logo costs what the logo costs; the percentage depends on what it's printed on.
The ten biggest markups
| Item | Original | Supreme | Markup |
|---|---|---|---|
| Supreme x Swarovski Crystal Box Cutter | $5 | $288 | +5660% |
| Supreme Brick | $1 | $30 | +2900% |
| Supreme Chibi Rib Screwdriver Keychain | $4.5 | $36 | +700% |
| Supreme x Tru Grit Pull Up Bar | $39 | $288 | +638% |
| Supreme x Martine Rose Dulton Stash Can | $6 | $44 | +633% |
| Supreme x IPA Porcellane Aosta Espresso Set (Set of 2) | $7.74 | $48 | +520% |
| Supreme x Dickies Leather Work Vest | $50 | $298 | +496% |
| Supreme x Pillsbury Doughboy Cookie Jar | $20 | $118 | +490% |
| Supreme x Champion Pullover Parka | $39 | $218 | +459% |
| Supreme x Vanson Leathers Spider Web Zip Up Hooded Sweatshirt | $69 | $378 | +448% |
This table regenerates from the catalog on every build, so it's always the current top ten — each link goes to the item page, which links to where the original is sold at its actual price.
When Supreme doesn't mark up
Fairness cuts both ways: 14% of priced collabs sold below the original's retail price on drop day. It happens most often with premium originals, where Supreme's pricing beats the manufacturer's own list price. When that's the case, the item page says so — we don't report a negative "hype tax" as if it were a markup.
Where the numbers come from
Every figure on this page is computed from our catalog at build time — nothing is typed in by hand, so the numbers can't go stale as items are added or corrected. Supreme prices are verified against archived drop data; original prices against the manufacturer or a stocking retailer. The full dataset behind this article is free to download as CSV or JSON on the data page, and the verification standards are documented in the methodology.
For what the markup means and why people pay it, read The Supreme Hype Tax Explained and Why Is Supreme So Expensive?. Or skip the premium entirely: every item in the catalog links to the original product at retail.