Originally by Wheaties

2 Supreme items sourced from Wheaties

Wheaties is an American breakfast cereal produced by General Mills in Minneapolis, Minnesota, introduced in November 1924 as Washburn's Gold Medal Whole Wheat Flakes by the Washburn-Crosby Company. Head miller George Cormack reformulated the flake 36 times to survive packaging, and the name was changed to Wheaties after an employee contest won by Jane Bausman. Washburn-Crosby merged into General Mills in 1928. The slogan Breakfast of Champions was coined in 1933 by ad man Knox Reeves, and the orange box has since featured hundreds of athletes, beginning with Lou Gehrig in 1934. Supreme collaborated with Wheaties on a co-branded cereal box in camo.