Supreme x Wheaties Tee
Supreme vs. Original
Supreme version
$48 retail
Original — Wheaties
Graphic Tee
About the original
Wheaties is General Mills' 100% whole-wheat flake cereal, introduced in 1924 in Minneapolis after the Washburn Crosby Company accidentally spilled bran gruel onto a hot stove and a copywriter named Jane Bausman pulled the product name out of a company-wide contest. Since 1933 Wheaties has used the "Breakfast of Champions" tagline, paired with a rotating roster of athlete portraits on the orange box — Lou Gehrig, Mary Lou Retton, Michael Jordan, Serena Williams. The SS21 Supreme version is a cotton tee printed with a photorealistic co-branded Wheaties box graphic in purple or yellow; it released April 1, 2021 at $48, promoted with pro skateboarder Tyshawn Jones on the box.
Price comparison
Wheaties retail —
Supreme retail $48
