Supreme x Wheaties Cereal (15.6 oz)
The original behind the Supreme x Wheaties Cereal (15.6 oz) is the Wheaties Cereal (15.6 oz) — $5 retail vs Supreme's $8.
Supreme vs. Original
Supreme version
About the original
Wheaties is General Mills' 100% whole wheat flake breakfast cereal, introduced in 1924 by the Washburn-Crosby Company (General Mills' predecessor) and sold in the same orange box ever since. The "Breakfast of Champions" tagline arrived in 1933, and the practice of putting top athletes on the packaging (Lou Gehrig, Jackie Robinson, Michael Jordan, Tiger Woods, hundreds of others) has run for nine decades. The SS2021 Supreme collab is a standard 15.6-ounce box with the cover photograph replaced by Supreme-themed cover art. The cereal inside is unchanged. It sold for $8.
About Wheaties
Wheaties is an American breakfast cereal produced by General Mills in Minneapolis, Minnesota, introduced in November 1924 as Washburn's Gold Medal Whole Wheat Flakes by the Washburn-Crosby Company. Head miller George Cormack reformulated the flake 36 times to survive packaging, and the name was changed to Wheaties after an employee contest won by Jane Bausman. Washburn-Crosby merged into General Mills in 1928. The slogan Breakfast of Champions was coined in 1933 by ad man Knox Reeves, and the orange box has since featured hundreds of athletes, beginning with Lou Gehrig in 1934. Supreme collaborated with Wheaties on a co-branded cereal box in camo.
Price comparison
| Supreme retail | $8 |
|---|---|
| Wheaties retail | $5 |
| Hype tax | +60% |
Questions
Is the Supreme x Wheaties Cereal (15.6 oz) just the regular Cereal (15.6 oz)?
The Supreme x Wheaties Cereal (15.6 oz), released in Spring/Summer 2021, is based on the Wheaties Cereal (15.6 oz). Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Wheaties Cereal (15.6 oz) is the one to buy.
How much cheaper is the Wheaties Cereal (15.6 oz) than the Supreme version?
Supreme charged $8 for the Supreme x Wheaties Cereal (15.6 oz); the Wheaties Cereal (15.6 oz) retails for $5. That's a 60% markup — buying the original saves you $3, or 38% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Wheaties Cereal (15.6 oz)?
You can buy the Wheaties Cereal (15.6 oz) from Amazon or from Walmart. Retail price is $5. The buy links on this page go straight to the product listing at each retailer.
