Supreme x Wheaties Cereal (15.6 oz)
Supreme vs. Original
Supreme version
About the original
Wheaties is General Mills' 100% whole wheat flake breakfast cereal, introduced in 1924 by the Washburn-Crosby Company (General Mills' predecessor) and sold in the same orange box ever since. The "Breakfast of Champions" tagline arrived in 1933, and the practice of putting top athletes on the packaging (Lou Gehrig, Jackie Robinson, Michael Jordan, Tiger Woods, hundreds of others) has run for nine decades. The SS2021 Supreme collab is a standard 15.6-ounce box with the cover photograph replaced by Supreme-themed cover art. The cereal inside is unchanged. It sold for $8.
About Wheaties
Wheaties is an American breakfast cereal produced by General Mills in Minneapolis, Minnesota, introduced in November 1924 as Washburn's Gold Medal Whole Wheat Flakes by the Washburn-Crosby Company. Head miller George Cormack reformulated the flake 36 times to survive packaging, and the name was changed to Wheaties after an employee contest won by Jane Bausman. Washburn-Crosby merged into General Mills in 1928. The slogan Breakfast of Champions was coined in 1933 by ad man Knox Reeves, and the orange box has since featured hundreds of athletes, beginning with Lou Gehrig in 1934. Supreme collaborated with Wheaties on a co-branded cereal box in camo.
