Supreme x BACtrack Go Keychain Breathalyzer
The original behind the Supreme x BACtrack Go Keychain Breathalyzer is the BACtrack Go Keychain Breathalyzer — $30 retail vs Supreme's $48.
Supreme vs. Original
Supreme version
About the original
The BACtrack Go Keychain Breathalyzer is a compact personal BAC tester with a fold-out mouthpiece, a blue LCD readout, and an internal solenoid breath pump that filters ambient air for accuracy. BACtrack, founded in San Francisco in 2001, makes both fuel-cell and semiconductor breathalyzers for consumer and professional use. The Go sits at the entry-level tier and uses BACtrack's MicroCheck semiconductor sensor, put through a patented burn-in process that the company says yields more consistent readings than standard semiconductor units. It measures 1.45 by 0.55 by 2.44 inches and weighs 2 ounces with batteries. The Supreme SS2018 version adds box logo branding to the housing.
About BACtrack
BACtrack is an American breathalyzer manufacturer founded in 2001 by Keith Nothacker in San Francisco, California, operating as a division of KHN Solutions. The company worked with the U.S. Food and Drug Administration to establish the evaluation criteria for personal breathalyzers and received the first FDA marketing clearance for a consumer unit in 2004. BACtrack pioneered fuel-cell sensor technology in pocket-sized devices and launched the first Bluetooth-connected smartphone breathalyzer in 2013. The Go is a keychain-format unit with a folding mouthpiece, semiconductor sensor, and a battery rated for 150 tests. Supreme collaborated with BACtrack on the SS18 BACtrack Go Keychain, a working breathalyzer in white with red box-logo branding.
Price comparison
| Supreme retail | $48 |
|---|---|
| BACtrack retail | $30 |
| Hype tax | +60% |
Questions
Is the Supreme x BACtrack Go Keychain Breathalyzer just the regular Go Keychain Breathalyzer?
The Supreme x BACtrack Go Keychain Breathalyzer, released in Spring/Summer 2018, is based on the BACtrack Go Keychain Breathalyzer. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the BACtrack Go Keychain Breathalyzer is the one to buy.
How much cheaper is the BACtrack Go Keychain Breathalyzer than the Supreme version?
Supreme charged $48 for the Supreme x BACtrack Go Keychain Breathalyzer; the BACtrack Go Keychain Breathalyzer retails for $30. That's a 60% markup — buying the original saves you $18, or 38% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the BACtrack Go Keychain Breathalyzer?
You can buy the BACtrack Go Keychain Breathalyzer from Amazon or direct from BACtrack. Retail price is $30. The buy links on this page go straight to the product listing at each retailer.
