Supreme x Blue Lug Reflector
The original behind the Supreme x Blue Lug Reflector is the Blue Lug Blue Lug Triangle Reflector — $8.69 retail vs Supreme's $24.
Supreme vs. Original
Supreme version
About the original
Blue Lug is a Tokyo cycling brand founded in 2006 by Toshihiro Ashikaga and Wakako Banks; the name pairs the indigo-denim heritage of Japanese workwear with the bicycle lugs used to join steel frames. The first shop opened in Hatagaya, Shibuya in 2008, and the brand now runs three stores in Tokyo plus a location in Kagoshima, producing its own bags, tools, and accessories alongside stocking international frame builders. The SS2025 Supreme reflector is a round molded-plastic disc roughly the diameter of a half-dollar, embossed with the text Fuck Em on its face and strung on an adjustable bungee loop for clipping to a bag, jersey, or saddle strap. It released in black, red, and yellow.
About Blue Lug
Blue Lug is a Japanese bicycle shop and bag maker founded as an online store in 2006 by Toshihiro "Toshi" Ashikaga, who opened the first physical shop in Hatagaya, Shibuya, Tokyo in 2008. The company now runs three Tokyo locations alongside national and international online stores, focusing on city, touring, and messenger-style bikes. Blue Lug produces its own messenger bags, frame bags, and accessories under the Blue Lug and Fairweather labels, with much of the bag production handled at the Hatagaya shop. The store stocks Crust, Surly, All-City, and Nitto. Supreme collaborated with Blue Lug on a Boa Fleece Frame Bag.
Price comparison
| Supreme retail | $24 |
|---|---|
| Blue Lug retail | $8.69 |
| Hype tax | +176% |
Questions
Is the Supreme x Blue Lug Reflector just the regular Blue Lug Triangle Reflector?
The Supreme x Blue Lug Reflector, released in Spring/Summer 2025, is based on the Blue Lug Triangle Reflector. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Blue Lug Triangle Reflector is the one to buy.
How much cheaper is the Blue Lug Triangle Reflector than the Supreme version?
Supreme charged $24 for the Supreme x Blue Lug Reflector; the Blue Lug Triangle Reflector retails for $8.69. That's a 176% markup — buying the original saves you $15.31, or 64% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Blue Lug Triangle Reflector?
You can buy the Blue Lug Triangle Reflector direct from Blue Lug, direct from Blue Lug, or direct from Blue Lug. Retail price is $8.69. The buy links on this page go straight to the product listing at each retailer.
