Supreme x Braun ET66 Calculator
Supreme vs. Original
Supreme version
About the original
The Braun ET66 is a pocket calculator designed in 1987 by Dietrich Lubs under the direction of Dieter Rams, whose ten principles of good design at Braun are widely credited as a direct influence on Apple's product design under Jony Ive. The ET66 measures roughly 138 by 78 millimeters, runs on a single AA battery, and features convex green plus and minus keys against a recessed grid of black keys with white sans-serif numerals. Its restrained color palette and sliding plastic cover have made it one of the most studied examples of functional industrial design, with units held in the permanent collections of MoMA and the Museum für Gestaltung Zürich. The FW2015 collab adds the box logo while preserving the original layout.
About Braun
Braun is a German consumer products manufacturer founded in 1921 by Max Braun in Frankfurt, Germany, and now headquartered in Kronberg im Taunus. The company produces electric razors, coffee makers, clocks, calculators, and kitchen appliances. Under design director Dieter Rams, who joined in 1955, Braun released products including the SK4 record player, the T3 pocket radio, the ET66 calculator, and the AB1 alarm clock, whose visual language later informed Apple's hardware design. Braun has been a subsidiary of Procter & Gamble since 2005. Supreme's collaboration reissued a co-branded version of the AB1 clock.
