Supreme x Braun ET66 Calculator
The original behind the Supreme x Braun ET66 Calculator is the Braun ET66 Calculator — $50 retail; Supreme charged $48.
Supreme vs. Original
Supreme version
Original — Braun
ET66 Calculator
About the original
The Braun ET66 is a pocket calculator designed in 1987 by Dietrich Lubs under the direction of Dieter Rams, whose ten principles of good design at Braun are widely credited as a direct influence on Apple's product design under Jony Ive. The ET66 measures roughly 138 by 78 millimeters, runs on a single AA battery, and features convex green plus and minus keys against a recessed grid of black keys with white sans-serif numerals. Its restrained color palette and sliding plastic cover have made it one of the most studied examples of functional industrial design, with units held in the permanent collections of MoMA and the Museum für Gestaltung Zürich. The FW2015 collab adds the box logo while preserving the original layout.
About Braun
Braun is a German consumer products manufacturer founded in 1921 by Max Braun in Frankfurt, Germany, and now headquartered in Kronberg im Taunus. The company produces electric razors, coffee makers, clocks, calculators, and kitchen appliances. Under design director Dieter Rams, who joined in 1955, Braun released products including the SK4 record player, the T3 pocket radio, the ET66 calculator, and the AB1 alarm clock, whose visual language later informed Apple's hardware design. Braun has been a subsidiary of Procter & Gamble since 2005. Supreme's collaboration reissued a co-branded version of the AB1 clock.
Price comparison
| Supreme retail | $48 |
|---|---|
| Braun retail | $50 |
| Hype tax | Below original retail |
Questions
Is the Supreme x Braun ET66 Calculator just the regular ET66 Calculator?
The Supreme x Braun ET66 Calculator, released in Fall/Winter 2015, is based on the Braun ET66 Calculator. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Braun ET66 Calculator is the one to buy.
Is the Braun ET66 Calculator cheaper than the Supreme version?
No — Supreme priced this one below the original's retail: the Supreme x Braun ET66 Calculator sold for $48, while the Braun ET66 Calculator lists at $50. Supreme's price only applied at the drop; the original's $50 is its standard retail price. Either way, the Braun ET66 Calculator is the version that doesn't require catching a Supreme drop.
Where can I buy the Braun ET66 Calculator?
You can buy the Braun ET66 Calculator from Studio Brillantine. Retail price is $50. The buy links on this page go straight to the product listing at each retailer.
