Supreme x Braun Travel Alarm Clock
Supreme vs. Original
Supreme version
About the original
The Braun BC05 Classic Travel Analogue Alarm Clock is a battery-powered folding travel clock with a quartz movement, a motion-wave activated snooze, a built-in torch, and a flip-down lid with a world time-zone map printed inside. Braun's clock division, developed under Dieter Rams's "less but better" design philosophy beginning in the 1950s, established the minimal, high-contrast face used across the brand's desk, wall, and travel clocks, and examples from the line are held in the collections of MoMA and the Vitra Design Museum. The SS15 Supreme version applies a printed Supreme logo to an otherwise standard $45 BC05 travel clock; no internal components were changed.
About Braun
Braun is a German consumer products manufacturer founded in 1921 by Max Braun in Frankfurt, Germany, and now headquartered in Kronberg im Taunus. The company produces electric razors, coffee makers, clocks, calculators, and kitchen appliances. Under design director Dieter Rams, who joined in 1955, Braun released products including the SK4 record player, the T3 pocket radio, the ET66 calculator, and the AB1 alarm clock, whose visual language later informed Apple's hardware design. Braun has been a subsidiary of Procter & Gamble since 2005. Supreme's collaboration reissued a co-branded version of the AB1 clock.
