Supreme x Braun Travel Alarm Clock
The original behind the Supreme x Braun Travel Alarm Clock is the Braun BC05 Classic Travel Analogue Alarm Clock — $45 retail; Supreme charged $38.
Supreme vs. Original
Original — Braun
BC05 Classic Travel Analogue Alarm Clock
About the original
The Braun BC05 Classic Travel Analogue Alarm Clock is a battery-powered folding travel clock with a quartz movement, a motion-wave activated snooze, a built-in torch, and a flip-down lid with a world time-zone map printed inside. Braun's clock division, developed under Dieter Rams's "less but better" design philosophy beginning in the 1950s, established the minimal, high-contrast face used across the brand's desk, wall, and travel clocks, and examples from the line are held in the collections of MoMA and the Vitra Design Museum. The SS15 Supreme version applies a printed Supreme logo to an otherwise standard $45 BC05 travel clock; no internal components were changed.
About Braun
Braun is a German consumer products manufacturer founded in 1921 by Max Braun in Frankfurt, Germany, and now headquartered in Kronberg im Taunus. The company produces electric razors, coffee makers, clocks, calculators, and kitchen appliances. Under design director Dieter Rams, who joined in 1955, Braun released products including the SK4 record player, the T3 pocket radio, the ET66 calculator, and the AB1 alarm clock, whose visual language later informed Apple's hardware design. Braun has been a subsidiary of Procter & Gamble since 2005. Supreme's collaboration reissued a co-branded version of the AB1 clock.
Price comparison
| Supreme retail | $38 |
|---|---|
| Braun retail | $45 |
| Hype tax | Below original retail |
Questions
Is the Supreme x Braun Travel Alarm Clock just the regular BC05 Classic Travel Analogue Alarm Clock?
The Supreme x Braun Travel Alarm Clock, released in Spring/Summer 2015, is based on the Braun BC05 Classic Travel Analogue Alarm Clock. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Braun BC05 Classic Travel Analogue Alarm Clock is the one to buy.
Is the Braun BC05 Classic Travel Analogue Alarm Clock cheaper than the Supreme version?
No — Supreme priced this one below the original's retail: the Supreme x Braun Travel Alarm Clock sold for $38, while the Braun BC05 Classic Travel Analogue Alarm Clock lists at $45. Supreme's price only applied at the drop; the original's $45 is its standard retail price. Either way, the Braun BC05 Classic Travel Analogue Alarm Clock is the version that doesn't require catching a Supreme drop.
Where can I buy the Braun BC05 Classic Travel Analogue Alarm Clock?
You can buy the Braun BC05 Classic Travel Analogue Alarm Clock from Amazon or direct from Braun. Retail price is $45. The buy links on this page go straight to the product listing at each retailer.
