Supreme x Brionvega radio.cubo
The original behind the Supreme x Brionvega radio.cubo is the Brionvega radio.cubo (FM/DAB) — $559 retail vs Supreme's $598.
Supreme vs. Original
Supreme version
About the original
The Brionvega radio.cubo is an FM, DAB+, and Bluetooth radio with AUX input, alarm clock, and rechargeable lithium battery housed in a two-part ABS-and-metal cube that folds open into a speaker-and-controls clamshell, measuring roughly 8.7 by 5.1 by 5.1 inches closed. The radio was designed in 1964 for Brionvega by Marco Zanuso and Richard Sapper as the TS502 and has been in more or less continuous production since. Examples are held in the permanent collections of MoMA and the Triennale Milano. Brionvega was founded in 1945 by Giuseppe Brion as an Italian answer to German and Japanese electronics. The FW22 Supreme collab retailed at $598 against roughly $559 for the standard radio.cubo.
About Brionvega
Brionvega is an Italian electronics company founded in 1945 by Giuseppe Brion and Leone Pajetta in Milan, Italy. The company commissioned designers including Marco Zanuso, Richard Sapper, Mario Bellini, and the Castiglioni brothers to produce radios and televisions. Its permanent-collection pieces include the Radio Cubo TS502, introduced in 1964 and designed by Zanuso and Sapper; the Algol portable television; the Doney 14; and the Black ST 201 television, added to the Museum of Modern Art's collection in 1972. Brionvega still produces reissues of the Radio Cubo. Supreme's collaboration featured a co-branded Radio Cubo.
Price comparison
| Supreme retail | $598 |
|---|---|
| Brionvega retail | $559 |
| Hype tax | +7% |
Questions
Is the Supreme x Brionvega radio.cubo just the regular radio.cubo (FM/DAB)?
The Supreme x Brionvega radio.cubo, released in Fall/Winter 2022, is based on the Brionvega radio.cubo (FM/DAB). Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Brionvega radio.cubo (FM/DAB) is the one to buy.
How much cheaper is the Brionvega radio.cubo (FM/DAB) than the Supreme version?
Supreme charged $598 for the Supreme x Brionvega radio.cubo; the Brionvega radio.cubo (FM/DAB) retails for $559. That's a 7% markup — buying the original saves you $39, or 7% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Brionvega radio.cubo (FM/DAB)?
You can buy the Brionvega radio.cubo (FM/DAB) direct from Brionvega. Retail price is $559. The buy links on this page go straight to the product listing at each retailer.
