Supreme x The North Face x G-SHOCK DW-6900
The original behind the Supreme x The North Face x G-SHOCK DW-6900 is the Casio G-Shock DW-6900 — $99 retail vs Supreme's $188.
Supreme vs. Original
Supreme version
About the original
The Casio G-Shock DW-6900 is a digital watch introduced in 1995 with a triple-display face, 200-meter water resistance, shock resistance, and an electroluminescent backlight. Casio launched the G-Shock line in 1983 around engineer Kikuo Ibe's internal target of a 10-year battery, 10-meter drop survival, and 10-bar water resistance. The DW-6900 added a stopwatch, countdown timer, multi-function alarm, and auto calendar in a 50mm resin case, and its three-circle sub-display became one of the line's most recognizable silhouettes in streetwear through the 1990s. The Supreme FW22 collab, a three-way with The North Face, wraps the DW-6900 in co-branded straps in black, yellow, and white colorways and retailed at $188.
About Casio
Casio Computer Co., Ltd. is a Japanese electronics manufacturer founded in 1946 by Tadao Kashio in Tokyo, with his three brothers joining shortly after. The company's first major product was the Model 14-A, the first all-electric compact calculator, released in 1957. Casio entered watchmaking in 1974 with the Casiotron and introduced the G-Shock DW-5000C, engineered by Kikuo Ibe to survive a 10-meter drop, in 1983. The company also produces digital pianos, keyboards, and cash registers. G-Shock remains one of the best-selling watch lines in the world. Supreme has collaborated with Casio on multiple G-Shock and calculator editions.
Price comparison
| Supreme retail | $188 |
|---|---|
| Casio retail | $99 |
| Hype tax | +90% |
Questions
Is the Supreme x The North Face x G-SHOCK DW-6900 just the regular G-Shock DW-6900?
The Supreme x The North Face x G-SHOCK DW-6900, released in Fall/Winter 2022, is based on the Casio G-Shock DW-6900. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Casio G-Shock DW-6900 is the one to buy.
How much cheaper is the Casio G-Shock DW-6900 than the Supreme version?
Supreme charged $188 for the Supreme x The North Face x G-SHOCK DW-6900; the Casio G-Shock DW-6900 retails for $99. That's a 90% markup — buying the original saves you $89, or 47% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Casio G-Shock DW-6900?
You can buy the Casio G-Shock DW-6900 from Amazon or direct from Casio. Retail price is $99. The buy links on this page go straight to the product listing at each retailer.
