Supreme x Fujifilm instax Mini Instant Film (Single Pack, 10 Sheets)
The original behind the Supreme x Fujifilm instax Mini Instant Film (Single Pack, 10 Sheets) is the Fujifilm instax Mini Instant Film (Single Pack, 10 Sheets) — $10 retail vs Supreme's $18.
Supreme vs. Original
Supreme version
About the original
Fujifilm instax Mini Instant Film is a credit-card-size integral daylight color film measuring 54 by 86 millimeters, rated at ISO 800, and loaded in ten-sheet cartridges that drop into any instax Mini-compatible camera. Each print develops in roughly 90 seconds at room temperature. Fujifilm launched the instax Mini format on November 10, 1998 alongside the instax Mini 10 camera, and the system has since become the best-selling instant film format in the world, outlasting Polaroid's original integral-film business. The Supreme SS20 collab packaged a standard ten-sheet cartridge in a Supreme-branded sleeve and retailed at $18 per pack versus roughly $10 for the standard single pack.
About Fujifilm
Fujifilm is a Japanese imaging company founded on January 20, 1934 as Fuji Photo Film Co., Ltd. in Minamiashigara, Kanagawa, established to build a domestic film industry for Japan. The company introduced its first camera, the Fujica Six IA, in 1948, launched Fujicolor film the same year, and developed Velvia transparency film in 1990. The Instax instant film system debuted in 1998 and now outsells the company's digital cameras. The X Series mirrorless line launched in 2011 with the X100. Fujifilm Holdings remains independent and is listed on the Tokyo Stock Exchange. Supreme has collaborated with Fujifilm on co-branded Instax Mini instant film.
Price comparison
| Supreme retail | $18 |
|---|---|
| Fujifilm retail | $10 |
| Hype tax | +80% |
Questions
What is the original behind the Supreme x Fujifilm instax Mini Instant Film (Single Pack, 10 Sheets)?
The Supreme x Fujifilm instax Mini Instant Film (Single Pack, 10 Sheets), released in Spring/Summer 2020, is based on the Fujifilm instax Mini Instant Film (Single Pack, 10 Sheets). Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Fujifilm instax Mini Instant Film (Single Pack, 10 Sheets) is the one to buy.
How much cheaper is the Fujifilm instax Mini Instant Film (Single Pack, 10 Sheets) than the Supreme version?
Supreme charged $18 for the Supreme x Fujifilm instax Mini Instant Film (Single Pack, 10 Sheets); the Fujifilm instax Mini Instant Film (Single Pack, 10 Sheets) retails for $10. That's a 80% markup — buying the original saves you $8, or 44% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Fujifilm instax Mini Instant Film (Single Pack, 10 Sheets)?
You can buy the Fujifilm instax Mini Instant Film (Single Pack, 10 Sheets) from Amazon or from Walmart. Retail price is $10. The buy links on this page go straight to the product listing at each retailer.
