Supreme x Fujifilm QuickSnap Waterproof Camera
The original behind the Supreme x Fujifilm QuickSnap Waterproof Camera is the Fujifilm Fujifilm QuickSnap Waterproof 800 — $14 retail vs Supreme's $38.
Supreme vs. Original
About the original
The Fujifilm QuickSnap was introduced in 1986 as the first commercially successful single-use 35mm film camera, a category Fujifilm effectively created. The QuickSnap Waterproof is sealed in a clear housing rated to 35 feet of depth and pre-loaded with 27 exposures of ISO 800 color negative film. A 1/125-second fixed shutter, oversized front-mounted shutter release, and top-mounted film advance knob are sized for use with wet or gloved hands, and the whole body floats. Fujifilm has manufactured photographic film in Japan since 1934. The SS2024 Supreme version is the standard waterproof QuickSnap with a Supreme logo printed on the housing; it released July 25, 2024 at $38.
About Fujifilm
Fujifilm is a Japanese imaging company founded on January 20, 1934 as Fuji Photo Film Co., Ltd. in Minamiashigara, Kanagawa, established to build a domestic film industry for Japan. The company introduced its first camera, the Fujica Six IA, in 1948, launched Fujicolor film the same year, and developed Velvia transparency film in 1990. The Instax instant film system debuted in 1998 and now outsells the company's digital cameras. The X Series mirrorless line launched in 2011 with the X100. Fujifilm Holdings remains independent and is listed on the Tokyo Stock Exchange. Supreme has collaborated with Fujifilm on co-branded Instax Mini instant film.
Price comparison
| Supreme retail | $38 |
|---|---|
| Fujifilm retail | $14 |
| Hype tax | +171% |
Questions
Is the Supreme x Fujifilm QuickSnap Waterproof Camera just the regular Fujifilm QuickSnap Waterproof 800?
The Supreme x Fujifilm QuickSnap Waterproof Camera, released in Spring/Summer 2024, is based on the Fujifilm QuickSnap Waterproof 800. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Fujifilm QuickSnap Waterproof 800 is the one to buy.
How much cheaper is the Fujifilm QuickSnap Waterproof 800 than the Supreme version?
Supreme charged $38 for the Supreme x Fujifilm QuickSnap Waterproof Camera; the Fujifilm QuickSnap Waterproof 800 retails for $14. That's a 171% markup — buying the original saves you $24, or 63% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Fujifilm QuickSnap Waterproof 800?
You can buy the Fujifilm QuickSnap Waterproof 800 from Amazon or from B&H Photo. Retail price is $14. The buy links on this page go straight to the product listing at each retailer.
