Supreme x GOODENOUGH Reversible MA-1
The original behind the Supreme x GOODENOUGH Reversible MA-1 is the Alpha Industries MA-1 Bomber (Supreme exclusive) — $150 retail vs Supreme's $398.
Supreme vs. Original
Supreme version
About the original
Alpha Industries was founded in Knoxville, Tennessee in 1959 by Samuel Gelber and began manufacturing the MA-1 flight jacket for the U.S. Air Force in 1963. The MA-1 pattern, with water-resistant flight nylon, knit collar, reversible emergency-orange lining, and a sleeve utility pocket, replaced leather bombers for jet-age pilots and has been produced in roughly the same form ever since. The SS25 Supreme release is built by Alpha Industries to that pattern with a crushed rayon leopard-print reverse side, chenille "S" appliqué at chest and sleeve, and five enamel pins included at purchase. It marks the first GOODENOUGH x Supreme collaboration since 2007. Released June 5, 2025 at $398.
About Alpha Industries
Alpha Industries is an American outerwear manufacturer founded in 1959 by Samuel Gelber in Knoxville, Tennessee. The company began producing flight jackets under U.S. Department of Defense contracts and was awarded production of the MA-1 nylon bomber in 1963, replacing the leather B-15 as standard issue for U.S. Air Force and Navy pilots. The MA-1 features a reversible nylon shell with rescue-orange lining, knit collar, and utility pocket on the left sleeve. Alpha is now headquartered in Chantilly, Virginia, and still fulfills military contracts alongside its civilian line. Supreme has collaborated with Alpha Industries on MA-1 bombers including the SS22 Second To None jacket and SS26 Playboy MA-1.
Price comparison
| Supreme retail | $398 |
|---|---|
| Alpha Industries retail | $150 |
| Hype tax | +165% |
Questions
Is the Supreme x GOODENOUGH Reversible MA-1 just the regular MA-1 Bomber (Supreme exclusive)?
The Supreme x GOODENOUGH Reversible MA-1, released in Spring/Summer 2025, is based on the Alpha Industries MA-1 Bomber (Supreme exclusive). Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Alpha Industries MA-1 Bomber (Supreme exclusive) is the one to buy.
How much cheaper is the Alpha Industries MA-1 Bomber (Supreme exclusive) than the Supreme version?
Supreme charged $398 for the Supreme x GOODENOUGH Reversible MA-1; the Alpha Industries MA-1 Bomber (Supreme exclusive) retails for $150. That's a 165% markup — buying the original saves you $248, or 62% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Alpha Industries MA-1 Bomber (Supreme exclusive)?
You can buy the Alpha Industries MA-1 Bomber (Supreme exclusive) direct from Alpha Industries. Retail price is $150. The buy links on this page go straight to the product listing at each retailer.
Related items
All Alpha Industries items · All Clothing · Spring/Summer 2025