Supreme x IT'S OK TOO Cassette Player
The original behind the Supreme x IT'S OK TOO Cassette Player is the NINM Lab IT'S OK TOO Cassette Player — $100 retail vs Supreme's $128.
Supreme vs. Original
Supreme version
About the original
The IT'S OK TOO is a Bluetooth 5.0 stereo cassette player by NINM Lab, a Hong Kong audio design studio founded in 2017 by Anson Chan that launched the first-generation IT'S OK on Kickstarter in 2019, raising over HK$2 million from roughly 1,500 backers. It plays standard cassette tapes through Bluetooth headphones or speakers, runs on a USB-C-charged internal battery, and has a transparent housing that displays the tape spinning inside. The unit retails for HK$798 (roughly $100 USD) directly from NINM Lab. The Supreme version is the same player in a red colorway with Supreme branding silkscreened on the front, released in Week 1 of Spring/Summer 2022 on March 31, 2022 at $128.
About NINM Lab
NINM Lab is a Hong Kong consumer electronics studio that designs analog-meets-digital audio objects under the tagline "if you are romantic enough." The studio launched its first product, the IT'S OK Bluetooth Cassette Player, on Kickstarter in 2018, followed by the IT'S OK TOO stereo upgrade in 2021 and the IT'S REAL Bluetooth Speaker + Cassette Player Combo in 2022. The IT'S REAL pairs a stereo Bluetooth speaker with a REAL TAPE Bluetooth 5.0 transmitter cassette, letting digital music play back through a working tape mechanism. NINM Lab also makes transparent CD players. Supreme collaborated with NINM Lab on the IT'S OK Bluetooth Cassette Player.
Price comparison
| Supreme retail | $128 |
|---|---|
| NINM Lab retail | $100 |
| Hype tax | +28% |
Questions
Is the Supreme x IT'S OK TOO Cassette Player just the regular IT'S OK TOO Cassette Player?
The Supreme x IT'S OK TOO Cassette Player, released in Spring/Summer 2022, is based on the NINM Lab IT'S OK TOO Cassette Player. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the NINM Lab IT'S OK TOO Cassette Player is the one to buy.
How much cheaper is the NINM Lab IT'S OK TOO Cassette Player than the Supreme version?
Supreme charged $128 for the Supreme x IT'S OK TOO Cassette Player; the NINM Lab IT'S OK TOO Cassette Player retails for $100. That's a 28% markup — buying the original saves you $28, or 22% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the NINM Lab IT'S OK TOO Cassette Player?
You can buy the NINM Lab IT'S OK TOO Cassette Player direct from NINM Lab. Retail price is $100. The buy links on this page go straight to the product listing at each retailer.
