Supreme x IT'S OK TOO Cassette Player
Supreme vs. Original

Supreme version
$128 retail
About the original
The IT'S OK TOO is a Bluetooth 5.0 stereo cassette player by NINM Lab, a Hong Kong audio design studio that launched the first-generation IT'S OK on Kickstarter in 2019. It plays standard cassette tapes through Bluetooth headphones or speakers and has a transparent housing that displays the tape inside. The unit retails for HK$798 (roughly $100 USD) directly from NINM Lab. The Supreme version is the same player in a red colorway with Supreme branding, released in Week 1 of Spring/Summer 2022 at $128.
Price comparison
NINM Lab retail $100
Supreme retail $128
Hype Tax +28%


