Supreme x JBL L100 Classic Speakers
The original behind the Supreme x JBL L100 Classic Speakers is the JBL L100 Classic Bookshelf Speakers — $4000 retail vs Supreme's $6500.
Supreme vs. Original
Supreme version
About the original
The JBL L100 Classic is a 12-inch three-way bookshelf loudspeaker that revives the original 1970s L100 design, with a 12-inch pure-pulp cone woofer, a 5.25-inch polymer-coated pulp midrange, and a 1-inch titanium dome tweeter with an acoustic lens waveguide, crossed over at 450 Hz and 3.5 kHz. Sensitivity is 90 dB at 2.83V/1m with a 4-ohm nominal impedance. The cabinet uses a genuine walnut veneer with the signature Quadrex foam grille available in orange, blue, or black. JBL has built loudspeakers in Los Angeles since James Bullough Lansing founded it in 1946. The FW2021 Supreme collab sold as a matched pair in a custom colorway at $6,500.
About JBL
JBL is an American audio company founded on October 1, 1946, by James Bullough Lansing in Los Angeles, California. Lansing, who had previously co-founded Altec Lansing, named the new firm with his initials and released the D130 15-inch transducer as its first original product, a design that remained in production for 55 years. The L100 bookshelf speaker, introduced in 1970, sold over 125,000 pairs and became one of the best-selling loudspeakers in history. JBL is now a Harman subsidiary and produces studio monitors, portable Bluetooth speakers, and headphones. Supreme's JBL collaboration was based on the brand's portable speaker line.
Price comparison
| Supreme retail | $6500 |
|---|---|
| JBL retail | $4000 |
| Hype tax | +63% |
Questions
Is the Supreme x JBL L100 Classic Speakers just the regular L100 Classic Bookshelf Speakers?
The Supreme x JBL L100 Classic Speakers, released in Fall/Winter 2021, is based on the JBL L100 Classic Bookshelf Speakers. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the JBL L100 Classic Bookshelf Speakers is the one to buy.
How much cheaper is the JBL L100 Classic Bookshelf Speakers than the Supreme version?
Supreme charged $6500 for the Supreme x JBL L100 Classic Speakers; the JBL L100 Classic Bookshelf Speakers retails for $4000. That's a 63% markup — buying the original saves you $2500, or 38% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the JBL L100 Classic Bookshelf Speakers?
You can buy the JBL L100 Classic Bookshelf Speakers direct from JBL. Retail price is $4000. The buy links on this page go straight to the product listing at each retailer.
