Supreme x Jordan Hooded Sweatshirt
The original behind the Supreme x Jordan Hooded Sweatshirt is the Jordan Jordan Hooded Sweatshirt — $78 retail vs Supreme's $168.
Supreme vs. Original
Supreme version
About the original
The Supreme/Jordan Hooded Sweatshirt is a co-branded cotton-blend pullover hoodie produced exclusively for Supreme's FW24 Jordan Brand capsule. It carries a Supreme chest graphic, the Jordan Jumpman embroidered on the sleeve, and a cotton-poly fleece construction in standard pullover weight. The FW24 Jordan capsule also included a Wilson-produced basketball, a gym sack, socks, and a knit top. Jordan Brand was established in 1984 as a Nike signature line around Michael Jordan's rookie sneaker contract and has since grown into a billion-dollar Nike subsidiary covering apparel and footwear. Jordan does not sell an equivalent standalone hoodie at retail; this piece exists only within the Supreme collaboration.
About Jordan
Jordan Brand is an American footwear and apparel subsidiary of Nike, Inc. founded in 1984 around basketball player Michael Jordan, who signed with Nike as a rookie and debuted the Peter Moore-designed Air Jordan 1 that year. Nike spun Jordan off as its own division in 1997, with the Jumpman silhouette, taken from a 1984 LIFE magazine photograph, as its logo. The line has produced numbered models from the Air Jordan 1 through 39, plus the Retro program that reissues archival colorways. Jordan Brand generates over $7 billion in annual revenue. Supreme's Jordan collaborations have included the Air Jordan 5 and Air Jordan 14.
Price comparison
| Supreme retail | $168 |
|---|---|
| Jordan retail | $78 |
| Hype tax | +115% |
Questions
Is the Supreme x Jordan Hooded Sweatshirt just the regular Jordan Hooded Sweatshirt?
The Supreme x Jordan Hooded Sweatshirt, released in Fall/Winter 2024, is based on the Jordan Hooded Sweatshirt. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Jordan Hooded Sweatshirt is the one to buy.
How much cheaper is the Jordan Hooded Sweatshirt than the Supreme version?
Supreme charged $168 for the Supreme x Jordan Hooded Sweatshirt; the Jordan Hooded Sweatshirt retails for $78. That's a 115% markup — buying the original saves you $90, or 54% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
