Supreme x Kraft Macaroni & Cheese (1 Box)
The original behind the Supreme x Kraft Macaroni & Cheese (1 Box) is the Kraft Heinz Kraft Macaroni & Cheese — $1 retail vs Supreme's $5.
Supreme vs. Original
Supreme version
About the original
Kraft Macaroni & Cheese is a shelf-stable boxed pasta dinner of elbow macaroni and a pouch of powdered orange cheese sauce, introduced by Kraft Foods in 1937 during the Great Depression as a protein-adjacent meal that needed only milk and butter to finish. The 7.25-ounce box has remained the standard household unit since launch; Kraft Heinz reports roughly one million boxes sold per day in the United States, and the product was used as a ration staple during World War II. The SS22 Supreme collab used the same 7.25-ounce box with a printed box-logo overwrap and retailed at $5 against roughly $1 at the grocery store, a 400% markup on one of the cheapest shelf-stable meals in American retail.
About Kraft Heinz
Kraft Heinz is an American food and beverage company formed in 2015 through the merger of Kraft Foods Group and H.J. Heinz Company, with co-headquarters in Chicago and Pittsburgh. Heinz was founded in 1869 by Henry J. Heinz, and its ketchup, introduced in 1876, remains the category benchmark. Kraft was founded in 1903 by James L. Kraft and is known for processed cheese, Kraft Macaroni & Cheese, Philadelphia Cream Cheese, and Oscar Mayer. The combined company holds eight brands with over $1 billion in annual sales. Supreme has collaborated with Kraft Heinz on branded accessories.
Price comparison
| Supreme retail | $5 |
|---|---|
| Kraft Heinz retail | $1 |
| Hype tax | +400% |
Questions
Is the Supreme x Kraft Macaroni & Cheese (1 Box) just the regular Kraft Macaroni & Cheese?
The Supreme x Kraft Macaroni & Cheese (1 Box), released in Spring/Summer 2022, is based on the Kraft Heinz Kraft Macaroni & Cheese. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Kraft Heinz Kraft Macaroni & Cheese is the one to buy.
How much cheaper is the Kraft Heinz Kraft Macaroni & Cheese than the Supreme version?
Supreme charged $5 for the Supreme x Kraft Macaroni & Cheese (1 Box); the Kraft Heinz Kraft Macaroni & Cheese retails for $1. That's a 400% markup — buying the original saves you $4, or 80% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Kraft Heinz Kraft Macaroni & Cheese?
You can buy the Kraft Heinz Kraft Macaroni & Cheese from Amazon. Retail price is $1. The buy links on this page go straight to the product listing at each retailer.
Related items
All Kraft Heinz items · All Accessories · Spring/Summer 2022