Supreme x Kuumba Incense Tray + Incense
The original behind the Supreme x Kuumba Incense Tray + Incense is the Kuumba Incense Tray, Pack of 15 — $20 retail vs Supreme's $44.
Supreme vs. Original
Supreme version
About the original
Kuumba International is a Japanese incense brand founded in 1993 that produces hand-dipped fragrant sticks and minimalist ceramic accessories sold in streetwear boutiques worldwide. Its ceramic incense trays function as both burners and decorative objects, catching ash while cradling a lit stick in a shallow central groove. The house blends draw on traditional Japanese incense craft but are formulated with contemporary fragrances (palo santo, oud, citrus) that have made the brand a fixture alongside labels like NEIGHBORHOOD and Wacko Maria. The SS2024 Supreme collab pairs a co-branded ceramic tray retailing at $44 with a separate 15-stick incense pack at $18.
About Kuumba
Kuumba International is a Japanese incense brand founded in 1993 in Tokyo, producing hand-dipped incense sticks, cones, and ceramic holders. The name derives from the Swahili word for creativity. Kuumba's sticks are made in short production runs across fragrances including Blue Nile, Lovers, and After the Rain, with packaging that references hip-hop, reggae, and streetwear graphics. The brand operates its own retail shops in Japan and distributes through skate and lifestyle boutiques internationally. Kuumba has been stocked at Supreme for years, and the two have released co-branded incense packs and ceramic burners.
Price comparison
| Supreme retail | $44 |
|---|---|
| Kuumba retail | $20 |
| Hype tax | +120% |
Questions
Is the Supreme x Kuumba Incense Tray + Incense just the regular Incense Tray, Pack of 15?
The Supreme x Kuumba Incense Tray + Incense, released in Spring/Summer 2024, is based on the Kuumba Incense Tray, Pack of 15. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Kuumba Incense Tray, Pack of 15 is the one to buy.
How much cheaper is the Kuumba Incense Tray, Pack of 15 than the Supreme version?
Supreme charged $44 for the Supreme x Kuumba Incense Tray + Incense; the Kuumba Incense Tray, Pack of 15 retails for $20. That's a 120% markup — buying the original saves you $24, or 55% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
