Supreme x Kuumba Tee Air Freshener
The original behind the Supreme x Kuumba Tee Air Freshener is the Kuumba International Paper Air Freshener — $15 retail; Supreme charged $12.
Supreme vs. Original
Original — Kuumba International
Paper Air Freshener
About the original
Kuumba International is a Tokyo incense and fragrance house founded in 1993 by Eiji Koyama, whose name is the Swahili word for "creation." The company produces hand-scented incense sticks, room sprays, fragrance papers, and candles using agarwood, sandalwood, bamboo, and other natural and synthetic aromatics blended in-house. A standard Kuumba paper air freshener is a single die-cut card pre-scented with one of the house fragrances, retailing for roughly $15 per piece at stockists like Better Gift Shop and Haven. The FW22 Supreme version is a four-pack of T-shirt-shaped fragrance papers measuring 4 by 3.6 inches, printed with the box logo and scented with a Kuumba blend made for the collaboration.
About Kuumba International
Kuumba International is a Japanese incense brand founded in 1993 by Eiji Koyama in Tokyo, originally operating as a barber shop with arcade games that also sold incense. The name comes from the Swahili word for creation. Kuumba produces hand-rolled stick incense using agarwood, sandalwood, bamboo cores, and rare essential oils sourced internationally, with house scents like Light Blue, Hangover, and Mood. The brand is sold primarily through streetwear and lifestyle retailers rather than traditional incense stores and has run collaborations with Carhartt WIP, Neighborhood, and Wacko Maria. Supreme collaborated with Kuumba International on box-logo incense sticks and ceramic burners.
Price comparison
| Supreme retail | $12 |
|---|---|
| Kuumba International retail | $15 |
| Hype tax | Below original retail |
Questions
Is the Supreme x Kuumba Tee Air Freshener just the regular Paper Air Freshener?
The Supreme x Kuumba Tee Air Freshener, released in Fall/Winter 2022, is based on the Kuumba International Paper Air Freshener. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Kuumba International Paper Air Freshener is the one to buy.
Is the Kuumba International Paper Air Freshener cheaper than the Supreme version?
No — Supreme priced this one below the original's retail: the Supreme x Kuumba Tee Air Freshener sold for $12, while the Kuumba International Paper Air Freshener lists at $15. Supreme's price only applied at the drop; the original's $15 is its standard retail price. Either way, the Kuumba International Paper Air Freshener is the version that doesn't require catching a Supreme drop.
Where can I buy the Kuumba International Paper Air Freshener?
You can buy the Kuumba International Paper Air Freshener from Better Gift Shop or from Saint Side. Retail price is $15. The buy links on this page go straight to the product listing at each retailer.
Related items
All Kuumba International items · All Accessories · Fall/Winter 2022