Supreme x Moccamaster KBGV Select Coffee Maker
The original behind the Supreme x Moccamaster KBGV Select Coffee Maker is the Moccamaster (Technivorm) KBGV Select Drip Coffee Maker — $349 retail vs Supreme's $398.
Supreme vs. Original
Supreme version
About the original
The Moccamaster KBGV Select is a 10-cup drip coffee maker hand-assembled in Amerongen, the Netherlands by Technivorm, one of only a handful of home brewers certified by the Specialty Coffee Association for meeting its Golden Cup Standard. A copper boiling element heats water to 196–205°F and pulses it over the grounds through a flow-controlled outlet, filling the 40-ounce glass carafe in four to six minutes. A selector switch adjusts brew and hot-plate parameters for half or full batches, and every machine carries a 5-year warranty. Technivorm has built the Moccamaster family since 1968 to the same basic schematic. The FW22 Supreme version applies co-branded graphics to the black colorway.
About Moccamaster (Technivorm)
Moccamaster is a Dutch drip coffee brewer produced by Technivorm, founded in 1964 by industrial engineer Gerard-Clement Smit, initially in Elst and from 1967 in Amerongen, Netherlands. The company name combines the Dutch words techniek and vormgeving, meaning technique and form. Smit debuted his first filter brewer in 1969 and the original KB 741 Moccamaster in 1976. Each unit is hand-assembled in Amerongen and certified by the Specialty Coffee Association for brewing to the Golden Cup Standard. Over ten million have been sold. Smit died in 2018 at 87. Supreme's collaboration applied a box logo to the Moccamaster KBG Select.
Price comparison
| Supreme retail | $398 |
|---|---|
| Moccamaster (Technivorm) retail | $349 |
| Hype tax | +14% |
Questions
Is the Supreme x Moccamaster KBGV Select Coffee Maker just the regular KBGV Select Drip Coffee Maker?
The Supreme x Moccamaster KBGV Select Coffee Maker, released in Fall/Winter 2022, is based on the Moccamaster (Technivorm) KBGV Select Drip Coffee Maker. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Moccamaster (Technivorm) KBGV Select Drip Coffee Maker is the one to buy.
How much cheaper is the Moccamaster (Technivorm) KBGV Select Drip Coffee Maker than the Supreme version?
Supreme charged $398 for the Supreme x Moccamaster KBGV Select Coffee Maker; the Moccamaster (Technivorm) KBGV Select Drip Coffee Maker retails for $349. That's a 14% markup — buying the original saves you $49, or 12% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Moccamaster (Technivorm) KBGV Select Drip Coffee Maker?
You can buy the Moccamaster (Technivorm) KBGV Select Drip Coffee Maker from Amazon or from Moccamaster. Retail price is $349. The buy links on this page go straight to the product listing at each retailer.
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