Supreme x momoko DOLL
The original behind the Supreme x momoko DOLL is the Sekiguchi momoko DOLL — $110 retail vs Supreme's $298.
Supreme vs. Original
Supreme version
About the original
momoko DOLL was created in 2001 as a side project by PetWORKs, a Japanese software firm, under art director Namie Manabe — better known at the time for directing the PostPet mail software. In 2004 production was handed to Tokyo doll maker Sekiguchi, which relaunched momoko in 2005 as a 1/6 scale (27cm) fashion doll on an articulated body with rotating elbows, bending knees, and flexing wrists. The FW22 Supreme collab is a Sekiguchi-produced momoko dressed in a silver GORE-TEX 700-fill parka, boxed in a red display window printed with "1:6 scale real fashion doll." She ships with a miniature Supreme wardrobe — box-logo hoodie, crewneck, beanie, sweatpants, two jeans, 5-panel, 10-eye boots, sneakers, and canvas backpack — released at $298 in the U.S. and Japan only.
About Sekiguchi
Sekiguchi is a Japanese toy manufacturer founded in 1918 by Koichi Sekiguchi in Tokyo, originally producing collectible dolls and soft toys. In 1974, designer Yoshiharu Washino created Monchhichi, a thumb-sucking plush monkey wearing a removable bib, as a successor to Sekiguchi's earlier Kuta Kuta Monkey. Exports began to West Germany and Austria in 1975, and the doll became a household object in German-speaking Europe through the 1980s. Mattel held the North American license starting in 1980. Sekiguchi still produces Monchhichi at its factories in Japan and continues to issue seasonal editions. Supreme has collaborated with Sekiguchi on co-branded Monchhichi plush figures.
Price comparison
| Supreme retail | $298 |
|---|---|
| Sekiguchi retail | $110 |
| Hype tax | +171% |
Questions
Is the Supreme x momoko DOLL just the regular momoko DOLL?
The Supreme x momoko DOLL, released in Fall/Winter 2022, is based on the Sekiguchi momoko DOLL. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Sekiguchi momoko DOLL is the one to buy.
How much cheaper is the Sekiguchi momoko DOLL than the Supreme version?
Supreme charged $298 for the Supreme x momoko DOLL; the Sekiguchi momoko DOLL retails for $110. That's a 171% markup — buying the original saves you $188, or 63% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Sekiguchi momoko DOLL?
You can buy the Sekiguchi momoko DOLL from PetWORKs. Retail price is $110. The buy links on this page go straight to the product listing at each retailer.
