Supreme x Pillsbury Doughboy Cookie Jar
The original behind the Supreme x Pillsbury Doughboy Cookie Jar is the Pillsbury Poppin' Fresh Doughboy Cookie Jar — $20 retail vs Supreme's $118.
Supreme vs. Original
Supreme version
About the original
The Pillsbury Doughboy Cookie Jar is a glazed ceramic jar molded in the likeness of Poppin' Fresh, the Pillsbury Company mascot who debuted in a 1965 Crescent Rolls television commercial created by the Leo Burnett agency and has since appeared in more than 600 ads across six decades. Standard Doughboy cookie jars produced over the years have sold for roughly $20 on the collectibles market. The FW22 Supreme version is a licensed ceramic jar that holds the Doughboy in his chef's toque with a molded box logo patch pressed between his hands, retailing for $118, about a six-fold markup over a standard Pillsbury jar.
About Pillsbury
Pillsbury is an American food brand founded in 1869 by Charles Alfred Pillsbury and his uncle John S. Pillsbury as a flour mill in Minneapolis, Minnesota. The company pioneered industrial flour milling along the Mississippi and became one of the largest producers in the United States. Its mascot, Poppin' Fresh (the Pillsbury Doughboy), debuted in a 1965 Leo Burnett television commercial and remains one of the most recognized advertising characters in American history. Pillsbury's product line spans refrigerated dough, frostings, and baking mixes, and the brand is now owned by General Mills. Supreme issued Pillsbury-branded apparel featuring the Doughboy.
Price comparison
| Supreme retail | $118 |
|---|---|
| Pillsbury retail | $20 |
| Hype tax | +490% |
Questions
Is the Supreme x Pillsbury Doughboy Cookie Jar just the regular Poppin' Fresh Doughboy Cookie Jar?
The Supreme x Pillsbury Doughboy Cookie Jar, released in Fall/Winter 2022, is based on the Pillsbury Poppin' Fresh Doughboy Cookie Jar. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Pillsbury Poppin' Fresh Doughboy Cookie Jar is the one to buy.
How much cheaper is the Pillsbury Poppin' Fresh Doughboy Cookie Jar than the Supreme version?
Supreme charged $118 for the Supreme x Pillsbury Doughboy Cookie Jar; the Pillsbury Poppin' Fresh Doughboy Cookie Jar retails for $20. That's a 490% markup — buying the original saves you $98, or 83% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Pillsbury Poppin' Fresh Doughboy Cookie Jar?
You can buy the Pillsbury Poppin' Fresh Doughboy Cookie Jar from Amazon. Retail price is $20. The buy links on this page go straight to the product listing at each retailer.
