Supreme x Stone Island x Baruffaldi Rek Goggles
The original behind the Supreme x Stone Island x Baruffaldi Rek Goggles is the Baruffaldi Rek Goggles — $55 retail vs Supreme's $78.
Supreme vs. Original
Supreme version
About the original
The Baruffaldi Rek is a sport goggle with a TR90 polyurethane frame, interchangeable polycarbonate lenses, an elastic headband, and a removable leather nose guard. Baruffaldi has made motorcycle and ski goggles in Milan since 1932 and sells the Rek as a general-purpose model for motorcycling and winter sport. The Supreme FW20 release was a three-way collaboration with Stone Island, the Ravarino-based sportswear house founded by Massimo Osti in 1982 and known for its compass badge and garment-dyed fabrics. Logo print was added to the nose guard and strap. Supreme released black, white, and a glow-in-the-dark colorway as part of the FW20 Stone Island capsule.
About Baruffaldi
Baruffaldi is an Italian eyewear maker founded in 1932 in Milan, where it began producing protective goggles for industrial workers before expanding into motorcycle and skiing eyewear in 1936. The company supplied riders, alpine skiers, and climbers throughout the postwar period and remains one of the oldest specialist goggle manufacturers in Europe. Its Rek model uses a polyurethane frame with polycarbonate lenses and an elastic strap, built for vintage cafe-racer and scrambler riders. Baruffaldi also collaborates regularly with Ducati. Supreme has collaborated with Baruffaldi on a three-way Stone Island co-branded Rek goggle.
Price comparison
| Supreme retail | $78 |
|---|---|
| Baruffaldi retail | $55 |
| Hype tax | +42% |
Questions
Is the Supreme x Stone Island x Baruffaldi Rek Goggles just the regular Rek Goggles?
The Supreme x Stone Island x Baruffaldi Rek Goggles, released in Fall/Winter 2020, is based on the Baruffaldi Rek Goggles. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Baruffaldi Rek Goggles is the one to buy.
How much cheaper is the Baruffaldi Rek Goggles than the Supreme version?
Supreme charged $78 for the Supreme x Stone Island x Baruffaldi Rek Goggles; the Baruffaldi Rek Goggles retails for $55. That's a 42% markup — buying the original saves you $23, or 29% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Baruffaldi Rek Goggles?
You can buy the Baruffaldi Rek Goggles direct from Baruffaldi or from Outletmoto. Retail price is $55. The buy links on this page go straight to the product listing at each retailer.
