Supreme x Tiffany & Co. Return to Tiffany Oval Tag Key Ring
The original behind the Supreme x Tiffany & Co. Return to Tiffany Oval Tag Key Ring is the Tiffany & Co. Return to Tiffany Oval Tag Screwball Key Ring in Sterling Silver — $290 retail vs Supreme's $300.
Supreme vs. Original
Supreme version
Original — Tiffany & Co.
Return to Tiffany Oval Tag Screwball Key Ring in Sterling Silver
About the original
Tiffany & Co. introduced its first Return to Tiffany key tags in 1966; the oval sterling silver version with the engraved "Please Return to Tiffany & Co. New York 925" phrase has been in continuous production since. Each tag hangs from a faceted sterling silver screwball keyring, one of the longest-running designs in the house's catalog. The standard oval tag screwball key ring retails around 200 USD. On the FW21 Supreme version, the front face of the tag is reworked to read "Please Return To [Supreme box] New York 925". The Supreme wordmark replaces Tiffany's own in the engraving.
About Tiffany & Co.
Tiffany & Co. is an American jewelry and silverware company founded in 1837 by Charles Lewis Tiffany and John B. Young in New York City as a stationery and fancy goods store. The company adopted the 925-parts-per-1000 sterling silver standard later codified into U.S. law, introduced the Tiffany Setting six-prong diamond engagement ring in 1886, and registered the robin's-egg blue of its packaging as a trademarked Pantone color. Its Return to Tiffany, Tiffany T, and HardWear collections are sold through company stores worldwide. LVMH acquired Tiffany in 2021. Supreme collaborated with Tiffany on co-branded jewelry in 2021.
Price comparison
| Supreme retail | $300 |
|---|---|
| Tiffany & Co. retail | $290 |
| Hype tax | +3% |
Questions
What is the original behind the Supreme x Tiffany & Co. Return to Tiffany Oval Tag Key Ring?
The Supreme x Tiffany & Co. Return to Tiffany Oval Tag Key Ring, released in Fall/Winter 2021, is based on the Tiffany & Co. Return to Tiffany Oval Tag Screwball Key Ring in Sterling Silver. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Tiffany & Co. Return to Tiffany Oval Tag Screwball Key Ring in Sterling Silver is the one to buy.
How much cheaper is the Tiffany & Co. Return to Tiffany Oval Tag Screwball Key Ring in Sterling Silver than the Supreme version?
Supreme charged $300 for the Supreme x Tiffany & Co. Return to Tiffany Oval Tag Key Ring; the Tiffany & Co. Return to Tiffany Oval Tag Screwball Key Ring in Sterling Silver retails for $290. That's a 3% markup — buying the original saves you $10, or 3% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Tiffany & Co. Return to Tiffany Oval Tag Screwball Key Ring in Sterling Silver?
You can buy the Tiffany & Co. Return to Tiffany Oval Tag Screwball Key Ring in Sterling Silver direct from Tiffany & Co.. Retail price is $290. The buy links on this page go straight to the product listing at each retailer.
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