Supreme x Tiffany & Co. Return to Tiffany Heart Tag Pendant
The original behind the Supreme x Tiffany & Co. Return to Tiffany Heart Tag Pendant is the Tiffany & Co. Return to Tiffany Heart Tag Pendant — $325 retail vs Supreme's $450.
Supreme vs. Original
Supreme version
About the original
The Tiffany & Co. Return to Tiffany Heart Tag Pendant is a sterling silver medium heart tag on a bead chain, part of a collection Tiffany introduced in 1969 engraved with the brand's Fifth Avenue address. The engraving doubled as a lost-and-return system, with each tag carrying a registration number tied to Tiffany's 727 Fifth Avenue store. Tiffany & Co. was founded in New York in 1837 by Charles Lewis Tiffany and John B. Young as a stationery and fancy goods emporium. The FW2021 Supreme collab was a seven-piece jewelry collection ranging from $54 to $1,250; the Heart Tag Pendant at $450 carried co-branded engraving and retailed $125 above the standard Tiffany price of $325.
About Tiffany & Co.
Tiffany & Co. is an American jewelry and silverware company founded in 1837 by Charles Lewis Tiffany and John B. Young in New York City as a stationery and fancy goods store. The company adopted the 925-parts-per-1000 sterling silver standard later codified into U.S. law, introduced the Tiffany Setting six-prong diamond engagement ring in 1886, and registered the robin's-egg blue of its packaging as a trademarked Pantone color. Its Return to Tiffany, Tiffany T, and HardWear collections are sold through company stores worldwide. LVMH acquired Tiffany in 2021. Supreme collaborated with Tiffany on co-branded jewelry in 2021.
Price comparison
| Supreme retail | $450 |
|---|---|
| Tiffany & Co. retail | $325 |
| Hype tax | +38% |
Questions
What is the original behind the Supreme x Tiffany & Co. Return to Tiffany Heart Tag Pendant?
The Supreme x Tiffany & Co. Return to Tiffany Heart Tag Pendant, released in Fall/Winter 2021, is based on the Tiffany & Co. Return to Tiffany Heart Tag Pendant. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Tiffany & Co. Return to Tiffany Heart Tag Pendant is the one to buy.
How much cheaper is the Tiffany & Co. Return to Tiffany Heart Tag Pendant than the Supreme version?
Supreme charged $450 for the Supreme x Tiffany & Co. Return to Tiffany Heart Tag Pendant; the Tiffany & Co. Return to Tiffany Heart Tag Pendant retails for $325. That's a 38% markup — buying the original saves you $125, or 28% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Tiffany & Co. Return to Tiffany Heart Tag Pendant?
You can buy the Tiffany & Co. Return to Tiffany Heart Tag Pendant direct from Tiffany & Co.. Retail price is $325. The buy links on this page go straight to the product listing at each retailer.
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