Catalog Accessories Supreme x Tiffany & Co. Return to Tiffany Heart Tag Pendant

Supreme x Tiffany & Co. Return to Tiffany Heart Tag Pendant

Fall/Winter 2021 · Accessories · Last updated May 8, 2026

Supreme vs. Original

Supreme x Tiffany & Co. Return to Tiffany Heart Tag Pendant

Supreme version

$450 retail
Return to Tiffany Heart Tag Pendant by Tiffany & Co.

Original — Tiffany & Co.

Return to Tiffany Heart Tag Pendant

$325 Avoid the 38% hype tax

About the original

The Tiffany & Co. Return to Tiffany Heart Tag Pendant is a sterling silver medium heart tag on a bead chain, part of a collection Tiffany introduced in 1969 engraved with the brand's Fifth Avenue address. The engraving doubled as a lost-and-return system, with each tag carrying a registration number tied to Tiffany's 727 Fifth Avenue store. Tiffany & Co. was founded in New York in 1837 by Charles Lewis Tiffany and John B. Young as a stationery and fancy goods emporium. The FW2021 Supreme collab was a seven-piece jewelry collection ranging from $54 to $1,250; the Heart Tag Pendant at $450 carried co-branded engraving and retailed $125 above the standard Tiffany price of $325.

About Tiffany & Co.

Tiffany & Co. is an American jewelry and silverware company founded in 1837 by Charles Lewis Tiffany and John B. Young in New York City as a stationery and fancy goods store. The company adopted the 925-parts-per-1000 sterling silver standard later codified into U.S. law, introduced the Tiffany Setting six-prong diamond engagement ring in 1886, and registered the robin's-egg blue of its packaging as a trademarked Pantone color. Its Return to Tiffany, Tiffany T, and HardWear collections are sold through company stores worldwide. LVMH acquired Tiffany in 2021. Supreme collaborated with Tiffany on co-branded jewelry in 2021.

Price comparison

Tiffany & Co. retail $325
Supreme retail $450
Hype Tax +38%