Supreme x Tiffany & Co. Return to Tiffany Heart Tag Pendant
The original behind the Supreme x Tiffany & Co. Return to Tiffany Heart Tag Pendant is the Tiffany & Co. Return to Tiffany Heart Tag Pendant — $350 retail vs Supreme's $450.
Supreme vs. Original

Supreme version

About the original
The Tiffany & Co. Return to Tiffany Heart Tag Pendant is a sterling silver medium heart tag on a bead chain, part of a collection Tiffany introduced in 1969 engraved with the brand's Fifth Avenue address. The engraving doubled as a lost-and-return system, with each tag carrying a registration number tied to Tiffany's 727 Fifth Avenue store. Tiffany & Co. was founded in New York in 1837 by Charles Lewis Tiffany and John B. Young as a stationery and fancy goods emporium. The FW2021 Supreme collab was a seven-piece jewelry collection ranging from $54 to $1,250; the Heart Tag Pendant at $450 carried co-branded engraving and retailed $125 above the standard Tiffany price of $325.
About Tiffany & Co.
Tiffany & Co. is an American jewelry and silverware company founded in 1837 by Charles Lewis Tiffany and John B. Young in New York City as a stationery and fancy goods store. The company adopted the 925-parts-per-1000 sterling silver standard later codified into U.S. law, introduced the Tiffany Setting six-prong diamond engagement ring in 1886, and registered the robin's-egg blue of its packaging as a trademarked Pantone color. Its Return to Tiffany, Tiffany T, and HardWear collections are sold through company stores worldwide. LVMH acquired Tiffany in 2021. Supreme collaborated with Tiffany on co-branded jewelry in 2021.
Price comparison
| Supreme retail | $450 |
|---|---|
| Tiffany & Co. retail | $350 |
| Hype tax | +29% |
Questions
What is the original behind the Supreme x Tiffany & Co. Return to Tiffany Heart Tag Pendant?
The Supreme x Tiffany & Co. Return to Tiffany Heart Tag Pendant, released in Fall/Winter 2021, is based on the Tiffany & Co. Return to Tiffany Heart Tag Pendant. Supreme sometimes changes the colorway or materials, and the description on this page covers the original's specs and any differences. If you want the product without the box logo, the Tiffany & Co. Return to Tiffany Heart Tag Pendant is the one to buy.
How much cheaper is the Tiffany & Co. Return to Tiffany Heart Tag Pendant than the Supreme version?
Supreme charged $450 for the Supreme x Tiffany & Co. Return to Tiffany Heart Tag Pendant, and the Tiffany & Co. Return to Tiffany Heart Tag Pendant retails for $350. That's a 29% markup. Buying the original saves you $100, or 22% off the Supreme price.
Where can I buy the Tiffany & Co. Return to Tiffany Heart Tag Pendant?
You can buy the Tiffany & Co. Return to Tiffany Heart Tag Pendant direct from Tiffany & Co.. Retail price is $350. The buy links on this page go straight to the product listing at each retailer.
All Tiffany & Co. items · All Accessories · Fall/Winter 2021


